Director, Patient Marketing

Ocular Therapeutix•Bedford, MA

5h•$230,000 - $245,000

About The Position

The Director of Patient Marketing role requires strong strategic, communication, and analytical thinking as well as creativity, judgment, and decision-making skills. An ideal candidate brings recent experience and expertise in patient marketing and an intrinsic motivation to deeply understand patient insights and experience. The Director of Patient Marketing will innovate with a purpose-driven mindset in all aspects of engagement with patients diagnosed with age-related Macular Degeneration and Diabetic Retinopathy and their care partners. They will seek, prioritize, and act on insights to develop the patient marketing strategies and tactics. The Director of Patient Marketing will collaborate with external vendor partners and customers to ensure successful development, launch, and execution of patient resources, with the goal to improve their personal experience and level of support.

Requirements

Requires a bachelor’s degree or other advanced degree
Minimum 10 years of marketing experience
Minimum last 4 years working directly in patient or consumer health engagement
Demonstrated ownership of pre-launch strategy, insights generation, disease education, and cross-functional leadership (buy-and-bill / ophthalmology / retina preferred)
Ability to thrive in ambiguity that can be present in a high-growth environment
Exceptional professional communications and interpersonal/critical thinking skills necessary
Prior experience with MLR/PRC submissions and process
Desire to innovate and work in a fast-paced, energetic environment
Approaches work with enthusiasm, curiosity, and self-motivation to contribute
Requires up to 20% domestic travel

Responsibilities

Oversee a multi-channel patient activation campaign, driving innovative messaging, and an original campaign and messaging development.
Be the subject matter expert on patient marketing, patient-centric education, with a desire to evaluate and co-create all aspects of engagement with patients, care partners, and patient advocacy groups.
Design of the patient marketing strategy and responsibility for associated educational support, tools, platforms, and engagement. This includes ownership of associated budget, vendor management, KPI management, and tracking current and future products/indications.
Oversee patient marketing insight collection, synthesis, and analysis to build and shape future strategies and support resources.
Design a go-to-market engagement model for patients from disease education through product availability.
Engage with external customers and stakeholders to understand and capture emotional and physical experiences through the patient’s perspective to support development and build of patient related tools and resources.
Design, establish, and manage the reporting of ongoing performance analytics and insight capabilities to provide ongoing market feedback to leadership and the broader organization
Oversee overall KPIs and monitoring of patient related marketing tools and resources
Monitor market insights to establish continuous improvement processes-consistently assessing and adjusting support provided to patients
Responsible for working with cross-functional stakeholders to provide strategic direction and guidance on patient-centric programs, platforms, and resources, along with relevant external customers.
Develop and establish brand-specific patient marketing objectives and achieve KPIs at launch and throughout the products’ lifecycle
Support the marketing team with effective communication to promptly identify and address patient related issues and opportunities
Provide strategic insights and recommendations to develop compliant content for the company’s patient education website(s) and drive material through review process as required