Director, Patient Marketing

SERVIER MONDE

23h • $208 - $251 • Hybrid

About The Position

Servier in the U.S. is a Boston-based, commercial-stage biopharmaceutical company launched by Servier Group in 2018. As a privately held organization, Servier is uniquely positioned to advance cutting-edge science, tackle underserved therapeutic areas and make patients the focus of every strategic decision.

Role Summary
The Director, Patient Marketing is an integral position providing our organization with the culture, structure, and capacity for fast and rapid innovation in patient/consumer marketing capabilities across the enterprise. This role will lead the development and execution of patient-focused campaigns across our entire oncology portfolio. This leader will shape our digital and patient engagement strategy, driving innovative, compliant, and impactful programs that empower patients and caregivers throughout their cancer journey. The ideal candidate is a seasoned biopharma patient marketer with deep expertise in digital channels, patient advocacy, and branded & disease state campaigns.

This role reports directly into the Head of Marketing, which is a part of the commercial organization. The Director, Patient Marketing will collaborate closely with cross functional partners—including Solid Tumor & Hematology Brand Marketing teams, Patient Advocacy, Patient Services, Insights & Analytics, IT, Thought Leader Liaisons (TLLs), Market Access, Medical Affairs, Regulatory, Legal, Sales, and external partners—and will play a critical role in the execution of product brand strategy and priorities, including new product and indication launches.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field required.
• 10+ years of progressive marketing experience within the pharmaceutical or biotech industry.
• Minimum 6 years in leadership roles managing people, vendors, and cross-functional teams.
• Demonstrated success in oncology or specialty care (oncology experience strongly preferred).
• Experience with new product launches, or major indication launches.
• Proven expertise in digital marketing, patient engagement strategies, and multi-channel campaign execution.
• Proven experience with patient ambassador programs, their development, compliance/legal considerations, and ability to make strategic decisions on investment choices across tactics involving ambassadors.
• Deep understanding of patient journeys in oncology and the role of patient/caregiver engagement in driving outcomes.
• Strong ability to manage agencies and vendors, negotiate contracts, and drive results through partnerships.
• Exceptional communication, collaboration, and influence skills with senior leaders and external stakeholders.
• Strong analytical mindset with the ability to translate insights into actionable strategies.
• Comfort working in a dynamic, fast-paced environment with multiple priorities.
• Demonstrated strategic thinking ability to support enterprise needs

Nice To Haves

• MBA preferred, ideally with a focus in Brand Management, Consumer Marketing, or Market Research.

Responsibilities

• Lead the end-to-end patient marketing strategy for all marketed oncology products.
• Develop and execute multi-channel campaigns across digital, social, print, and in-person channels, ensuring alignment with overall brand objectives.
• Partner with digital marketing counterparts to drive innovation in digital engagement, including websites, SEO/SEM, social media, email, and emerging technologies.
• Oversee creation of patient-facing materials and programs, collaborating with creative agencies, digital partners, and cross-functional teams.
• Spearhead organization's first patient ambassador program, collaborating with compliance and legal teams to drive high impact tactics with patients.
• Manage disease awareness websites and branded product websites, to maximize reach and engagement.
• Direct research and analytics efforts to understand patient needs, preferences, and digital behaviors.
• Monitor campaign performance, track KPIs, and optimize programs based on data-driven insights.
• Conduct Marketing Mix analyses to inform resource allocation and future strategy.
• Ensure all initiatives are compliant with medical/legal/regulatory (MLR) standards and corporate policies.
• Champion ethical, patient-first communication that supports informed decision-making.
• Manage and mentor a high-performing team of patient marketers and digital specialists.
• Foster a collaborative, fast-paced, and innovative culture within the marketing organization.
• Drive alignment with brand marketing teams and champion patient needs throughout all strategic development cycles.
• Establish effective partnership and collaboration with patient advocacy teams by ensuring clearly defined roles and remit on cross functional patient tactics
• Collaborate patient advocacy team to integrate key insights from advocacy organizations and patient committees to ensure a deep understanding of the patient journey underscores all patient engagement activities
• Integrate advocacy perspectives into strategic planning deliverables
• Collaborate with Patient Services to optimize patient communications and engagement to help patients appropriately start and stay on therapy

Benefits

• Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements).
• For more information on our benefits, please visit this link.

What This Job Offers

• Job Type: Full-time
• Career Level: Director