Director, Patient Marketing

Crinetics Pharmaceuticals • Headquarters, KY

24d • $193,000 - $241,000

About The Position

The Director, Patient Marketing, will be instrumental in crafting and implementing strategies and tactics tailored to the rare disease community. Your responsibilities will include spearheading a range of initiatives, from near-term execution to developing new capabilities for mid-to-long-term brand success. This encompasses managing educational initiatives, cultivating relationships with key opinion leaders, and ensuring all marketing initiatives for patients and healthcare professionals adhere to company compliance standards.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field; Master’s degree preferred.
• At least 15 years of experience in marketing or sales within the biopharma industry.
• Proven track record of successfully launching and commercializing pharmaceutical products.
• Demonstrated ability to lead cross-functional teams and influence senior leaders.
• Excellent verbal and written communication skills.
• Experience in managing marketing assets and budgets.
• Ability to exercise judgment and determine appropriate action within knowledge level.
• Understanding of FDA regulations and drug approval process helpful.

Nice To Haves

• Experience working with rare disease or oncology therapies is highly desirable.

Responsibilities

• Develop comprehensive patient-centric strategies across multiple disease states including understanding the patient journey, identifying unmet needs, developing innovative solutions, and executing programs to meet those needs.
• Lead patient ambassador programs to include ambassador relationships, management of speaking and public relations events, and community outreach strategy and execution.
• Lead the design and implementation of patient engagement initiatives, including, but not limited to, patient advocacy partnerships, patient advisory boards, publications, websites, social media, email, video/webcasts, webpages, and events.
• Manage patient educational conference promotional opportunities
• Develop onboarding materials for patients
• Develop patient education websites
• Develop marketing materials for patients
• Develop omni channel strategy for patients
• Partner with agency for media strategy
• Manage agency for patient related materials
• Ensure compliance with regulations related to promotion, advertising, off-label use, pricing, reimbursement, data privacy, patient safety, and other aspects of pharmaceutical marketing.

Benefits

• In addition to your base pay, our total rewards program consists of a discretionary annual target bonus, stock options, ESPP, and 401k match.
• We also provide top-notch health insurance plans for employees (and their families) to include medical, dental, vision and basic life insurance, 20 days of PTO, 10 paid holidays, and a winter company shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees