Marketing Director

CAHUILLA•Anza, CA

1d•Onsite

About The Position

The Marketing Director is responsible for the management and administration of the overall marketing program and department at Cahuilla Casino and Mountain Sky Travel Center. He or she will oversee marketing, generating revenue with innovative ideas, knowledge of demographics and systems data to determine relevant marketing techniques, including external advertising, promotions, and Elevate Club Tiers.

Requirements

A minimum of 7 years’ experience in marketing management and 2 years’ experience in a casino marketing department required.
Must have knowledge of local and regional specialized groups, organizations, and centers to increase revenue.
Must have knowledge of local media and print organizations in order to meet position requirements.
Ability to relay details to the casino and guests.
Ability to work with media vendors, specify placement, write copy, and direct creation of advertising pieces.
Experience with developing and coordinating casino promotions and entertainment.
Knowledge of regulatory submissions, marketing proformas and basic casino floor operations
Must have strong guest service, public relations, and interpersonal skills.
Ability to maintain a professional appearance and demeanor.
Computer literate in entire Microsoft Suite.
Able to pass Title 31 exam.
Must be at least 21 years of age.
Must possess Basic Essential Communication Skills:
Oral Communication – verbal interaction of information to a group or individual.
Written Communication – exchange of information in the form of email, letter, etc.
Non-Verbal and Visual Communication – communicating without using words. Normally involves using hand gestures, facial expression, and eye contact to get message across.
Active Listening – understanding guests/team’s point of view and be confident in expressing their concerns while actively listening to the other.
Contextual Communication – understanding situation and ensuring responses are clear to reduce potential misunderstanding and confusion.
Ability to obtain and maintain a Cahuilla Gaming License and submit to random drug/and or alcohol testing.
Ability to obtain a California Driver’s License.
Ability to complete necessary Casino Essentials courses to carry out the job responsibilities.
Ability to provide necessary required licenses or certifications for a specific position to ensure job is carried out safely and effectively.

Nice To Haves

Light graphics ability a plus.
VizExplorer super-user (preferred).

Responsibilities

Conduct market research, preparing and submitting reports to management.
Provide assistance and manage the coordination of all advertising, special events and other promotional programs, including Elevate Club.
Manages relations with external vendors and sources.
Maintains marketing budget.
Delivers assignments / projects on time by setting priorities to manage multiple tasks and projects.
Creates promotions’ submissions and associated communications materials that provide complete information to employees for use as rules, regulations, and process instructions.
Completes direct mail and promotion proformas in a timely manner.
Performs direct mail extractions as necessary within the required timeline to ensure mail is not delayed.
Develops policies and procedures for Marketing Department.
Develops marketing staff by providing information, education opportunities, and experiential growth opportunities.
Ensures that all contracts and agreements are executed, tracked and filed.
Manages analytics of marketing calendar, promotions and recommends actions based on analytics.
Understands response and recognizes opportunities.
Develops, manages, and coordinates all public and media relations for Cahuilla Casino.
Creates and reviews all advertising campaigns, including radio, television, outdoor and print advertisements.
Maintains consistent messaging through all communications for Casino, Elevate Club and Restaurant.
Coordinates with General Manager when dealing with the media regarding any public relations issues.
Ensures articulation of Cahuilla Casino’s desired image and position.
Grows Marketing department with strong knowledge of current and modern marketing trends, including use of social media and beyond.
Ability to relay details to the casino and guests.
Ability to work with media vendors, specify placement, write copy and direct creation of advertising pieces.
Experience with developing and coordinating casino promotions and entertainment.
Knowledge of regulatory submissions, marketing proformas and basic casino floor operations.
Additional duties and responsibilities as necessary or assigned.