Marketing Director

Talent Acquisition Team, May Institute•Randolph, MA

12d•$120,000 - $130,000

About The Position

For more than 70 years, May Institute has been transforming lives through compassionate, evidence-based care for individuals with autism, brain injuries, and neurodevelopmental disorders. As a national leader serving individuals and families across the lifespan, we're looking for a talented Marketing Director to help us expand our reach and deepen our impact. Lead our marketing function and drive strategic growth across our diverse programs and services. This is meaningful work that fuels professional growth—you'll develop comprehensive marketing strategies, lead a talented team, and see the direct impact of your work on individuals, families, and communities.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
6-10 years of progressive marketing experience with leadership responsibilities
Proven success developing and executing integrated marketing strategies
Strong digital marketing expertise (social, email, web analytics, marketing automation)
Excellent strategic thinking, communication, and stakeholder management skills
Data-driven approach with ability to balance multiple priorities

Nice To Haves

Experience in behavioral health, nonprofit, healthcare, or education marketing
Master's degree or project management certification
Familiarity with healthcare compliance requirements (HIPAA, FERPA)

Responsibilities

Develop and execute integrated marketing strategies that drive measurable growth
Lead digital and traditional marketing initiatives across our service lines
Partner with program leaders to align marketing with organizational goals
Present insights and recommendations to senior leadership
Provide leadership to marketing team members and external partners
Serve as primary marketing liaison to internal stakeholders
Build trusted relationships and manage workflow across competing priorities
Mentor and develop team capabilities
Ensure consistent, authentic brand representation across all touchpoints
Guide content strategy and create high-impact marketing materials
Lead social media, email marketing, website optimization, and digital campaigns
Elevate May Institute's reputation as a leader in our field
Establish KPIs and track marketing performance and ROI
Translate data insights into actionable strategies
Manage budget and optimize marketing investments