Director, Global Patient Marketing - Epilepsy

LivaNova•Austin, TX

12d•$150,000 - $220,000

About The Position

As a global medtech company, we are driven by our Vision of changing the trajectory of lives for a new day and our Mission to create ingenious solutions that ignite patient turnarounds. Our relentless commitment to patients and strong legacy of innovation in healthcare are the foundation of our future. If you're looking for a new chance, a new beginning, a new trajectory, LivaNova is where your talent can truly thrive. Join our talented team members worldwide to become a pioneer of tomorrow—because at LivaNova, we don’t just treat conditions — we aspire to alter the course of lives. Position Title: Director, Global Patient Marketing – Epilepsy Full-Time | U.S. Based – Central or Eastern Time Zones | Medical Device Position Overview The Director of Patient Marketing - Epilepsy leads the strategy and execution of patient engagement initiatives for the company’s Vagus nerve stimulation (VNS) therapy portfolio. This role drives efforts to increase Epilepsy awareness, education, and adoption among individuals living with drug-resistant epilepsy (DRE) and their caregivers, while supporting global (OUS) markets in adapting patient programs to local needs. This leader is responsible for shaping and scaling patient-centered programs worldwide, ensuring culturally relevant, compliant, and insight-driven initiatives that empower people living with epilepsy and their caregivers. The ideal candidate brings 10+ years of patient marketing experience in medical devices or healthcare, with a strong background in digital activation, community education, patient advocacy partnerships, and HCP–patient pathway integration. This leader ensures patients and caregivers receive clear, empathetic, and compliant information to navigate the complexities of epilepsy treatment and VNS therapy. Why Join Us? Make a Difference: Help patients access advanced neuromodulation therapies that improve quality of life. Global Influence: Lead patient marketing strategy across North America and Europe. Innovation at Scale: Design cutting-edge Direct-to-Consumer (DTC) multichannel campaigns to generate qualified leads and accelerate adoption. Collaboration & curiosity: Work with passionate teams in Marketing, Sales, and Market Access worldwide so find creative awareness strategies Career Growth: Be part of a dynamic organization committed to leadership development and operational excellence.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
10+ years of patient or consumer healthcare marketing experience, including digital campaigns and educational programs.
Experience within medical devices, neuromodulation, neurology, chronic disease management, or other highly regulated therapeutic areas.
Deep understanding of patient and caregiver dynamics in epilepsy or other chronic neurological conditions.
Strong experience navigating FDA, MLR, and device regulatory requirements.
Demonstrated track record of driving measurable patient acquisition and engagement.
Strategic and analytical thinker
Deep empathy for patients and caregivers
Strong cross-functional collaborator
Excellent communication and storytelling abilities
Data-driven approach to decision-making
Global mindset with strong cultural agility
Outstanding cross-functional collaboration skills
High proficiency in digital/demand generation
Ability to thrive in a mission-driven, fast-paced

Nice To Haves

Experience in neuromodulation, epilepsy or other implantable device therapy including central nervous system (CNS) disorders, which includes the brain and spinal cord.
Familiarity with specialty referral pathways, comprehensive epilepsy centers, and patient support programs.
Experience with global (OUS) patient education initiatives.
MBA or advanced degree.

Responsibilities

Patient Strategy & Disease Awareness Lead the U.S. and OUS patient marketing strategy for VNS therapy, focusing on awareness of drug-resistant epilepsy, treatment options, and the role of neuromodulation.
Build patient journey maps that capture diagnostic delays, treatment barriers, emotional needs, and referral pathways to epileptologists and comprehensive epilepsy centers (CECs).
Identify unmet patient needs across regions and shape campaigns that address access, stigma, diagnosis delays, and treatment understanding.
Demand Generation & Patient Activation Design cutting-edge Direct-to-Consumer (DTC) multichannel campaigns to generate qualified leads and accelerate adoption Lead digital-first patient engagement strategies across web, social, search, email, paid media, and community channels that educate and motivate patients/caregivers to explore VNS therapy.
Lead generation and nurturing programs that help patients navigate treatment conversations with neurologists/epileptologists.
Optimize performance across the patient funnel—awareness, engagement, lead generation, and treatment consideration.
Content & Educational Programs Create compliant, empathetic educational content on epilepsy, treatment options, VNS therapy expectations, and patient stories.
Partner with Medical, Legal, and Regulatory for efficient and compliant asset review.
Global Advocacy & Community Engagement Build strategic alliances with global epilepsy advocacy groups, international federations, regional chapters, and patient communities.
Develop global patient ambassador programs that authentically represent diverse populations and geographies and elevate real experiences with VNS therapy.
Build partnerships with key epilepsy organizations and advocacy groups (such as Epilepsy Foundation, regional chapters, and CEC patient programs).
Develop community focused programs to reach underserved and underdiagnosed populations.
Support global disease awareness initiatives such as International Epilepsy Day, Purple Day, and regional epilepsy awareness campaigns.
Cross-Functional Collaboration Partner with HCP Marketing, Clinical, Medical Affairs, Market Access, Sales, and Digital teams to align patient and physician messaging.
Enable alignment between patient-facing messaging and HCP education to streamline referral pathways, especially in markets with specialized epilepsy centers.
Provide strategic direction on global product launches and indication expansions, including global rollouts of new neuromodulation technologies.
Analytics & Performance Measurement Use data to drive continuous optimization of targeting, segmentation, and channel performance.
OUS Market Support Develop adaptable toolkits for epilepsy education and VNS therapy awareness in OUS markets.
Support regional teams in campaign localization, cultural considerations, and regulatory requirements.
Share best practices and performance insights across markets.
Leadership & Operational Excellence Lead a team of patient marketing professionals and agencies to deliver high-quality, high-impact programs.
Manage global budgets and allocate resources to high-impact patient programs.
Drive operational efficiency and best-practice sharing across U.S. and OUS markets.