Director, Global Brand Marketing

Hourglass Cosmetics•West Hollywood, CA

2d•Hybrid

About The Position

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com. The Director, Global Brand Marketing is responsible for managing the successful execution of the global marketing strategy. This role will support big idea generation, development of 360° global marketing briefs and plans, brand events, and collaboration with key markets to achieve global consistency. You will support the development and execution of global brand initiatives and product launches ensuring maximum impact, efficiency, and alignment across all global regions – successfully meeting KPIs. The ideal candidate is a strategic thinker with a deep understanding of the luxury industry, customer behavior and global cultural trends. Experience supporting and executing global brand marketing, multi-country campaigns, strategic planning and communications at a high-growth luxury brand or integrated marketing agency is preferred. This position requires an excellent cross-functional marketer with experience managing diverse international teams with a proactive, hands-on approach. Must be highly organized, with superior communication skills and confidence in managing varying levels of stakeholders. The ideal candidate will bring strategic and creative solutions to the organization and excel at successfully bringing them to life.

Requirements

Minimum 8 years of Marketing experience
Experience working in prestige beauty, luxury or fashion industries on a global scale
Excellent communication, presentation and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
Ambitious, target driven individual who will be self-motivated
Process driven with strong analytical skills
Passion for beauty, skincare, and new categories, with a keen eye for creativity and aesthetics
Ability to handle multiple tasks within a changing and fast-paced environment
Strong time management and problem-solving skills
Must be able to work from Corporate Office at least 60% of the time

Responsibilities

Support the global marketing strategy across all regions including North America, Australia, UK, EMEA, China and Asia
Coordinate the development of 360° brand and product campaigns including strategic brief development, creating go-to-market decks, messaging documents and content roll-out plans
Collaborate with regional contacts on the development of campaign plans, providing consistent marketing updates, supporting the review of materials and routing items for approvals
Help facilitate the development of global concepts and big activation ideas, supporting the successful implementation in key regions
Work with integrated teams on local campaign content needs and liaise with creative to submit briefs and ensure delivery of assets are on time and meet global brand consistency
Execute global strategic partnerships across key cultural verticals (art/design, fashion, travel) to grow brand awareness
Work with leadership to support celebrity/talent partnerships by managing key deliverables such as coordinating events, social media posts, press days and other key activities
Manage global toolkit development, ensuring all regions have necessary assets with enough advance timing to effectively support their planning needs
Partner closely with internal teams and external agency partners to support development of global brand experiences, creating high-impact concepts and toolkits to successfully execute luxury events in key international markets
Research and stay up to date with competitor programs, provide on-going updates and new ideas; maintain knowledge of emerging technologies and creative techniques
Aid in driving brand growth, ensuring Hourglass brand identity, messaging and tone of voice is represented across all marketing touchpoints