Director, Global Marketing Campaigns

Sitecore•Boston, MA

7d•Hybrid

About The Position

Sitecore is looking for a digitally savvy Director, Global Campaigns to lead the strategy, development, and execution of integrated, multichannel marketing campaigns that drive awareness, engagement, and pipeline for Sitecore. This leader will orchestrate cross-functional collaboration across field marketing, marketing operations, corporate communications, product marketing, digital marketing, and sales teams to ensure global alignment and measurable business impact. Reporting to the SVP, Performance Marketing, you will lead a core team, supported by teams across marketing, to develop stand-out integrated campaigns and initiatives that keep Sitecore top of mind throughout the buyer journey and among all members of the buying group. The ideal candidate for this role has led a global demand generation team in a B2B SaaS organization, has experience delivering end-to-end marketing strategies, and is motivated by achieving pipeline targets.

Requirements

10+ years of experience in demand generation, revenue marketing, or performance marketing leadership for a B2B enterprise technology company
Deep understanding of the B2B buyer’s journey and modern integrated marketing techniques
Ability to work and maintain collaboration across teams in a fast-paced environment
Proven organizational, planning, and project/campaign management skills; excellent communication and presentation skills
Strong ability to partner cross-functionally and influence senior stakeholders
Comfortable working in fast-paced, matrixed global organizations
Proven ability to pivot and adapt to changing market needs and corporate initiatives
Positive energy, creativity, and a sense of fun. The person in this role will inspire teams, celebrate wins, and learn from setbacks
Excellent strategic thinking, storytelling, and project management skills

Responsibilities

Lead and mentor a multinational team of campaign managers and specialists; Foster a culture of performance, collaboration, and innovation
Develop and own the annual and quarterly global integrated campaign strategy and planning process; Ensure cross-functional support across core teams and executive leadership
Define campaign objectives, KPIs, and performance frameworks focused on pipeline generation, speed-to-lead, and sales cycle acceleration
Partner with content, creative, events, and digital marketing teams to develop campaign assets, offers, and connected experiences optimized for conversion
Collaborate with Field and Partner Marketing to adapt global campaigns to local markets and to our partner ecosystem
Use data and insights to continually enhance targeting, messaging, and conversion paths
Partner with Product Marketing to convert messaging and positioning into market-ready campaigns
Define campaign KPIs and manage reporting dashboards; Analyze campaign performance across campaigns, tactics, and channels; Provide insights and recommendations for improvement
Test, learn, and iterate based on data-driven insights to increase efficiency and impact
Oversee campaign budgets and ensure effective resource allocation across priorities
Manage external agencies and partners to support campaign execution