Director, Global Product Marketing

Amazon•Newark, NJ

About The Position

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us. ABOUT THE ROLE We are looking for an Director, Global Product Marketing to help further grow and accelerate our unique offering and content, globally. As Director, Global Product Marketing, you’ll have the opportunity to help shape and conduct the future of Audible’s consumer and creator products by translating customer needs into customer-centric strategies that inform technology, content, and marketing investment that surprise and delight audiences across the globe. You’ll contribute to defining our go-to-market strategy, with an eye on expanding Audible’s value proposition, member base, and lifetime value across end consumers and creative stakeholders. ABOUT YOU You have a passion for data-driven results, a bias for action, a spirit that anything is possible, and an unapologetic focus on the customer. You thrive in a highly entrepreneurial, rapidly evolving climate, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.

Requirements

6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Bachelor's degree in Business, Economics, Marketing, Advertising, Statistics, Engineering or related field
Experience in product marketing and business strategy, with experience in defining and driving new customer-centric products and features toward market launch rollout
Experience with customer segmentation, profiling, and targeting

Nice To Haves

MBA, or Master's degree
Experience collaborating and influencing multiple teams across multiple organizations
Experience understanding of insights development, messaging strategy, customer experience and persuasive marketing techniques in driving engagement with new or existing features or benefits
Experience in membership-based business models
Experience with creator-driven businesses
Experience in digital content and/or media companies

Responsibilities

Define and deeply understand Audible’s target audiences and champion their needs throughout the organization
Craft product stories to existing and prospective customers in an increasingly exciting category by creating clear and consistent propositions articulated through effective messaging
Drive and orchestrate the go-to-market strategies and oversee implementation for select, high-impact product and feature launches, collaborating closely with Product Managers, Country Managers, and Growth Marketers
Collaborate with the Content team to ensure we have go-to-market plans that holistically incorporate content and product to strengthen our value proposition for the right consumer cohorts
Continuously improve the value of membership and our creator products by partnering with Product, Content and Country Leadership on new core features, benefits, and CX enhancements that will delight and engage current and future customers
Work in lockstep with our research team to uncover key customer insights and validate hypotheses
Drive business case development, bringing together customer insights, research, financial data and analytics to develop a perspective on revenue and profitability potential for new to market initiatives
Communicate business plans and marketing strategy to senior leadership
Partner Marketing teams to deploy GTM plans, and guide cohesive messaging strategy across different marketing channels
Partner with Communications team to craft our external story and press approach around product evolution
Partner with Finance, Analytics, and Data Science to define, measure and report on success and opportunity areas