Liquidity Product Manager - (Wealth)

Truist•Charlotte, NC

4d•Onsite

About The Position

Responsible for the strategic and tactical management of Wealth's deposit portfolio, including the development, growth, optimization, and ongoing management of deposit products and solutions designed to meet the needs of Wealth clients and advisors. The Product Manager is accountable for the full product lifecycle, including portfolio strategy, market assessment, product development, commercialization, advisor enablement, pricing, profitability, sales support, risk management, and performance monitoring. This role partners closely with Wealth, Treasury Solutions, Sales, Operations, Technology, and Risk teams to deliver competitive deposit solutions that deepen client relationships and support the strategic objectives of the Wealth business.

Requirements

Bachelor's degree in related field or an equivalent combination of education and related work experience.
5+ years of relevant financial services or consulting firm experience, working on teams with responsibility for strategic planning, product management, sales force effectiveness and industry analysis.
Strong product management, design and development skills.
Knowledge of Treasury Solutions products and applications.
Strong analytical and problem solving skills.
Ability to interact with senior management and clients.
Strong verbal, written communication and presentation skills.
Strong financial and competitive analysis skills.
Demonstrated proficiency in basic computer applications such as Microsoft Office software products.

Nice To Haves

Master’s degree in Business Administration.
In-depth and broad knowledge of Treasury Soltuions products and applications.
Certified Treasury Professional (CTP) designation and/or Accredited Automated Clearing House (ACH) Professional (AAP) certifications.
Creative problem solver; demonstrated marketing and research skills.

Responsibilities

Plan, promote, manage and coordinate activities for assigned product portfolio and ensure synergy with related product line managers to meet objectives.
Manage product line direction through ongoing assessment of current products, pricing, and position.
Systematically develop and evaluate opportunities for new products and/or lines extensions; identify new target markets and related strategies.
Support development of new products and/or line extensions as required pursuant to pre-established product development processes.
Manage development, execution and maintenance of product profit and loss and product family business plan that provides current market information, including sales and gross profit margin history, year to date actuals and projections, key market position, sales channels and competitive strategies, pricing, market share, and product lifecycle and evolution plans.
Provide and/or present monthly, quarterly and annual product line update reports, as directed.
Encourage continuous process improvement by developing ways to assess and maximize opportunities for change.
Manage development of clear pricing strategies, discount structures, and guidelines for all sales channels and target markets; analyzes market data, competitive data, segment data, revenue/cost/profitability data and product/product line strategy.
Manage development of volume forecasts based on historical trends, market environment, business plan and pricing strategy impacts.
Participate in the prioritization of development and promotional projects for the product line and partnership with sales partners.
Support sales through joint sales calls to key clients; proposal/bid volume pricing, development assistance; trade show support and conference calls.
Maintain awareness of the competition and other market forces affecting the product line, through effective networking and research.
Act as a mentor to junior product associates and analysts.
Adhere to and follow all applicable policies and procedures; proactively escalate issues and risks to senior leadership's attention.