Lifestyle Division Director
About The Position
We are seeking an entrepreneurial, results-driven leader to oversee and grow our Lifestyle Division, focused on reading glasses, non-prescription sunglasses, and accessories. This role owns the commercial strategy and execution across gift retailers, outdoor retailers, Amazon, QVC, and off-price channels. The Director will work cross-functionally with product development, operations, marketing, and our Inside Sales Department. The ideal candidate blends traditional retail instincts, sales leadership, and eCommerce fluency, with a strong understanding of branded/fashion consumer products.
Requirements
- 7+ years of experience in specialty retail, consumer products, or eyewear/accessories
- Demonstrated leadership in multi-channel sales (wholesale + digital)
- Hands-on experience with inside sales models or call-center-driven sales teams
- Working knowledge of Amazon business operations (Vendor or Seller Central)
- Strong analytical mindset with experience managing forecasts, margins, and channel performance
Nice To Haves
- Experience in eyewear, fashion accessories, gift, or outdoor lifestyle categories
- Amazon advertising or marketplace growth experience
- Experience selling into off-price and TV shopping channels
Responsibilities
- Own the P&L and growth strategy for the Lifestyle Division.
- Develop and execute an omnichannel sales strategy across wholesale, Amazon, off-price, and D2C.
- Identify opportunities to scale volume while protecting brand positioning and margins
- Partner with leadership to set annual sales goals, forecasts, and growth initiatives
- Lead the strategy for gift and outdoor specialty retailers, using inside sales as a primary outreach and growth channel.
- Collaborate closely with the internal Inside Sales Team to define target accounts, outreach strategy, develop programs, promotions, and seasonal selling plans;
- Work closely with Marketing to develop outreach programs and campaigns.
- Own the Amazon channel strategy.
- Seller Central management: Product listings, pricing, promotions, and content strategy
- Coordination with advertising, inventory, and forecasting efforts
- Oversee DTC website performance
- Assortment strategy and merchandising
- Promotional cadence and pricing strategy
- Coordination with marketing and fulfillment teams
- Partner with product development to ensure assortments meet channel-specific needs
- Guide channel-exclusive product, packaging, and pricing strategies where appropriate
- Coordinate with operations to ensure inventory alignment across channels
- Manage or oversee relationships with QVC and off-price partners (TJ Maxx / Marshalls)
- Evaluate closeout, promotional, and opportunistic sales in alignment with brand and margin goals
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
11-50 employees
