Lifecycle & Outreach Manager

MyFunded Futures•Plano, TX

About The Position

At My Funded Futures, we’re transforming the world of proprietary trading by giving traders the capital, tools, and community they need to succeed. We blend innovation, transparency, and performance to create opportunity — helping traders scale faster and smarter. If you’re passionate about fintech, financial markets, and data-driven growth, you’ll fit right in. Explore our open roles below and see how you can help us shape the future of funded trading. Own the Inbox. Own the Relationship. MyFundedFutures isn't just another prop firm. We're building the brand that funded traders actually want to hear from, and that means owning every email, every outreach sequence, and every touchpoint that keeps traders engaged instead of hitting unsubscribe. We move fast, we ship bold, and we don't do boring. If you're someone who can turn a cold list into a warm audience and a single email into a whole lifecycle, we want to talk to you. The emails and outreach we send are often the most direct relationship we have with a trader, and how well we run that determines whether they stick around, come back, or tune us out completely. This role owns that entire channel, from strategy to the send button.

Requirements

A track record of running email marketing and/or outreach programs, ideally in fintech, trading, or a high-volume consumer space
Strong copywriting instincts, or the judgment to manage copy that sounds human, not automated
Experience with email/marketing automation platforms (Klaviyo, HubSpot, Braze, or similar)
Comfort with segmentation, list management, and deliverability best practices
Genuine interest in trading, markets, or prop firm culture. You don't need to be a trader, but you should get why this space is exciting
Sharp analytical instincts: you know what a healthy funnel looks like and can spot when something's off
Comfort with ambiguity and shifting priorities across a small, fast-scaling company
A thrive-in-chaos mindset: you're energized by a small, fast-paced team where the best idea wins, not the loudest title

Nice To Haves

Experience in fintech, trading, or another high-volume transactional email environment
Experience managing deliverability issues or rebuilding sender reputation
Familiarity with SMS or multi-channel outreach beyond email
A track record of lifecycle flows that measurably moved retention or reactivation

Responsibilities

Own email marketing and outreach strategy end-to-end: campaigns, lifecycle/automation flows, and list growth
Build and manage automated flows across the trader lifecycle: welcome series, onboarding, re-engagement, win-back, and payout/milestone triggers
Write and/or oversee email copy that matches our voice, not generic marketing-speak
Manage segmentation and targeting so the right message reaches the right trader at the right time
Own deliverability health: sender reputation, list hygiene, spam/compliance issues, and inbox placement
Partner directly with Marketing and Content teams to align email/outreach with broader campaigns and launches
Run A/B tests on subject lines, send times, and content, and use the data to keep improving performance
Track and report on core metrics (open rate, click rate, conversion, unsubscribe/spam rate) and tie them back to business impact
Manage outreach efforts beyond email where relevant (e.g. SMS, direct outreach sequences) as the channel mix evolves