Lifecycle Marketing Manager

Yardzen • Mill Valley, CA

1d • $75,000 - $90,000 • Remote

About The Position

At Yardzen, we believe people are at their best when they’re outside.

Our mission is simple: help people envision the outdoor spaces of their dreams, entirely online, and connect them with trusted local contractors to bring those designs to life. Since our launch in 2018, we’ve empowered thousands of homeowners to transform their outdoor spaces, make sustainable choices, enhance property value, and enjoy life outdoors.

We’re transforming the $200 billion outdoor renovation industry with AI, data, and technology—offering a modern, seamless, and transparent design-build experience. Recognized as a Fast Company Most Innovative Company and named to Inc. Magazine’s Best Places to Work, our work has been featured in Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we’re just getting started.

Yardzen’s looking for a talented Lifecycle Marketing Manager to own and evolve our email marketing channel and our growing SMS program, while representing our beloved brand. This role is responsible for executing high-quality lifecycle campaigns that engage customers, deliver value and drive sales,, all the while expressing the Yardzen brand.
In a market where purchases are often long considered, email and SMS are how we stay close to our prospects and build demand over time. This is a great opportunity for someone who enjoys both execution and optimization through data - a highly organized, curious and detail-oriented marketer who’s motivated by experimentation and continuous improvement.

Requirements

• 3–5 years of experience in lifecycle, email, or CRM marketing
• Strong perspective and communication skills and ability to translate strategy into execution
• Hands-on experience executing email campaigns end-to-end
• Experience working with external agencies or cross-functional teams
• Strong organizational skills with the ability to manage multiple campaigns and deadlines
• Detail-oriented with a high bar for quality across creative and execution
• Data curious with a solid understanding of email performance metrics and testing
• Familiarity with email/CRM tools (e.g., HubSpot, Cordial, Calendly)
• Collaborative mindset and comfort working across teams

Responsibilities

• Own the day-to-day execution and performance of Yardzen’s email marketing channel
• Activate SMS as a new channel, driving business outcomes through value-rich content
• Manage the lifecycle marketing content calendar, ensuring campaigns are aligned with marketing and business priorities
• Translate strategy into clear briefs and actionable deliverables for our email agency partner
• Coordinate cross-functional inputs to support smooth and successful campaign launches
• Review and approve (and sometimes design) email creative, copy and builds, ensure quality, accuracy and stay consistent with brand, tone, and voice
• Monitor campaign performance and identify opportunities to improve engagement and conversion
• Continuously test and refine CTAs, messaging, timing, and formats to drive scheduled calls and sales
• Recommend and implement A/B tests across subject lines, creative, segmentation, and send strategies
• Partner closely with marketing teammates, product, CX, and sales teams to align lifecycle campaigns with broader initiatives
• Proactively identify opportunities for lifecycle marketing to support the customer journey and drive business outcomes
• Support the continued growth and evolution of Yardzen’s SMS channel
• Ensure messaging is coordinated across email and SMS to create a cohesive lifecycle experience

Benefits

• Remote work, always: We're a remote-first company
• Full coverage for you: 100% paid medical, dental, and vision insurance
• Competitive compensation: Salary that matches your skills and experience
• Support for growing families: 12 weeks of fully paid parental leave
• Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed