Lifecycle Marketing Manager - Digital Strategy, Customer Experience - AWS Integrated Demand Center

Amazon • Seattle, WA

1d

About The Position

AWS Marketing is seeking a talented Lifecycle Marketing Manager to join our
Customer Experience (CX) team within the Integrated Demand Center (IDC). In this
technical role, you will lead the implementation of customer journeys in Adobe
Experience Platform (AEP) while supporting the strategic design of
customer-centric marketing experiences. You'll play a critical role in
translating journey frameworks into technical reality, orchestrating
data-driven, personalized experiences that help AWS customers adopt and grow
with our services.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
• Experience working in a fast-paced and highly cross-functional organization
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Hands-on experience with marketing automation platforms and customer journey orchestration tools

Nice To Haves

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Technical aptitude with ability to configure and troubleshoot marketing technology platforms

Responsibilities

• Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP)
• Build and configure journey orchestration workflows, segmentation logic, and personalization rules
• Execute technical implementations based on journey frameworks and requirements from Digital Strategists
• Implement shared foundations approach to enable scalable, reusable journey components
• Ensure data integrity and proper integration across marketing technology stack
• Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics
• Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation
• Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages
• Provide technical feasibility and best practice input during journey design workshops and planning sessions
• Contribute to journey strategy discussions with insights from platform capabilities and implementation experience
• Support the development of next best action and next best content recommendation strategies
• Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs)
• Partner with CX team on customer journey progression metrics and reporting
• Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution
• Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences
• Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations
• Present technical implementations and results to stakeholders

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed