Head of the AWS Website, AWS Marketing Demand Center

Amazon • Seattle, WA

1d

About The Position

Amazon Web Services (AWS) is seeking an exceptional senior leader to serve as
Head of the AWS Website. This role will be responsible for defining and
executing the strategic vision for AWS.com, one of the world's most critical
digital properties serving millions of customers globally.
The website is a critical channel to tell our story, drive pipeline, and deliver
a seamless customer experience. We're looking for a Head of Website Strategy &
Experience to own and execute our global website roadmap, driving business
impact through a blend of technical expertise, strategic thinking, and hands-on
execution. This is a high-visibility role ideal for a digital expert who thrives
at the intersection of UX, web performance, SEO, and conversion optimization,
and who can lead complex, cross-functional projects. The ideal candidate will
drive innovation, optimize customer experience, and lead cross-functional
initiatives that directly impact AWS's business growth.
This role will be expected to drive impact and scale, while leading complex
website initiatives, cross-functional alignment and collaboration, continuous
improvement, and website innovation.
The ideal candidate should have substantial experience in web operations,
content strategy, and digital transformation within dynamic sectors like B2B, or
e-commerce. Beyond leading cross-functional teams, this role involves a deep
understanding of the latest web technologies, UX/UI design principles, and
SEO/AEO strategies, coupled with the responsibility to mentor a team of
professionals.

Requirements

• 5+ years of people management experience
• Bachelor's degree in marketing, communications, business, or equivalent
• 10+ years of success in digital user experience, web/mobile development or digital product management experience
• Proven track record of driving business impact through website optimization and digital transformation
• Technical acumen with understanding of web technologies, CMS platforms, and digital infrastructure

Nice To Haves

• Experience leading across multiple locales
• MBA, or Advanced degree
• Experience in a fast-paced, high-tech company, or experience with end-to-end project management
• Track record of leading transformational website projects that delivered measurable business results (e.g., significant conversion rate improvements)
• Experience with personalization, AI/ML applications in digital marketing, and marketing automation
• International or global website management experience

Responsibilities

• Define and execute the long-term vision and strategy for the AWS Website, ensuring alignment with broader AWS marketing and business objectives
• Lead the transformation of AWS.com to deliver exceptional customer experiences across all touchpoints
• Drive data-driven decision making through analytics, A/B testing, and customer insights to continuously improve site performance and conversion rates
• Partner with senior leadership across AWS Marketing, Product, Sales, and Engineering to ensure cohesive digital strategy
• Own end-to-end website performance, including site architecture, content strategy, user experience, and conversion optimization
• Lead initiatives to improve key metrics such as sign-up conversion rates, customer engagement, and content discoverability
• Oversee website infrastructure, ensuring scalability, reliability, and security for global audiences
• Champion innovation in web technologies, personalization, and customer journey optimization
• Build, mentor, and lead a high-performing team of marketing managers, product managers, UX designers, and content strategists
• Foster a culture of innovation, customer obsession, and operational excellence
• Develop talent and create growth opportunities for team members
• Collaborate effectively across organizational boundaries to drive results
• Work closely with Product Marketing, Demand Generation, Content, and Creative teams to ensure seamless execution
• Partner with Engineering and Technical teams to implement website enhancements and new capabilities
• Collaborate with Global Marketing teams to ensure consistent brand experience across regions
• Engage with Analytics and Data Science teams to leverage insights for optimization

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level