Head of Demand Generation
About The Position
Seal Security’s autonomous agent helps companies automatically remediate open-source vulnerabilities at scale - without breaking production. As software supply chain security becomes critical, Seal sits at the intersection of DevSecOps, AppSec, and engineering productivity, helping teams stay secure without slowing down development. The Role Own and scale Seal’s demand generation engine end-to-end. This is a hands-on player-coach role - you’ll define strategy but also execute campaigns yourself. You’ll work closely with the Founders, Sales and Product to drive pipeline creation, conversion, and revenue impact, with a strong focus on technical buyers (security + engineering).
Requirements
- 5+ years in B2B SaaS demand generation
- Experience marketing to technical buyers (engineering / security)
- Proven ownership of pipeline targets (not just leads)
- Hands-on executor (recent campaign ownership)
- Strong understanding of modern demand gen (content, paid, ABM)
- Experience in early-stage startups (Series A–C)
Nice To Haves
- Experience in cybersecurity in general and in Application Security specifically
- Experience building or scaling a small demand gen team
Responsibilities
- Own pipeline generation targets and planning (by channel, segment, geo)
- Execute multi-channel campaigns (paid, content, ABM, events) hands-on
- Drive demand with technical audiences (AppSec, DevOps, engineering leaders)
- Optimize the full funnel (lead → pipeline → revenue)
- Partner with Sales on pipeline quality and conversion
- Measure performance and run continuous experimentation
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
