Lifecycle Marketing Manager

Vectorworks

1d • Remote

About The Position

We’re looking for a hands-on Lifecycle Marketing Manager to own and execute the programs that move prospects through our funnel and support sales follow-up. This role is ideal for someone who enjoys building and managing lifecycle programs, working closely with Sales, and making improvements to conversion and lead flow. You’ll execute within an established funnel framework and help ensure leads don’t stall, get lost, or receive the wrong follow-up. This is an execution-focused position for someone who understands B2B SaaS funnels and knows how to make lifecycle programs actually work day to day.

Requirements

• 4–6 years of B2B SaaS marketing experience
• Hands-on experience with Marketo
• Experience running nurture or lifecycle programs end to end
• Understanding of sales funnels and lead stages
• Strong attention to detail and comfort QA’ing campaigns
• Collaborative, execution-oriented mindset

Responsibilities

• Build, manage, and optimize lifecycle and nurture programs in Marketo
• Maintain follow-up flows for demo requests, no-connects, no-shows, and re-engagement
• QA campaigns, emails, tokens, and routing logic
• Ensure leads progress correctly based on sales activity
• Partner with ISRs to improve speed-to-lead and follow-up consistency
• Implement messaging, CTA, and timing updates
• Monitor lifecycle performance (engagement, MQL → SQL) and flag issues

Benefits

• People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – Nemetschek
• Competitive compensation and benefits package
• 100% paid medical premiums for employees
• Unlimited PTO and generous sick days
• Opportunity for continuous professional development
• Fully vested 401K right from the day you start
• Free & unlimited access to LinkedIn Learning
• GoCanavs is proud to be an equal-opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed