Lifecycle Marketing Manager (REMOTE)

First American • Santa Ana, CA

6d • Remote

About The Position

As part of our Performance Marketing Center of Excellence (CoE), the Lifecycle Marketing Manager owns the customer journey from first touch through nurture and engagement. You will design, optimize, and manage automated programs that convert leads into opportunities and grow customer value over time. This role requires a marketer with deep marketing automation expertise (Salesforce Marketing Cloud preferred) and a proven ability to build journeys that improve conversion, protect engagement quality, and drive measurable pipeline contribution.

Requirements

• 5–7 years in lifecycle, CRM, or marketing automation roles in enterprise or multi-division organizations.
• Expertise in Salesforce Marketing Cloud (preferred) or equivalent MAP/CRM systems.
• Proven ability to design scalable nurture journeys that drive conversion.
• Strong understanding of deliverability, compliance, and engagement best practices .
• Analytical and data-driven, with experience turning journey metrics into optimization actions.
• A collaborative marketer who thrives in a cross-functional performance marketing environment.

Responsibilities

• Journey & Nurture Design Build and optimize automated nurture journeys, triggered campaigns, and engagement programs across email, SMS, and other digital channels.
• Map and manage customer touchpoints to ensure timely, relevant, and personalized experiences.
• Lead Scoring & Routing Own the design and evolution of lead scoring models to improve qualification accuracy.
• Ensure clean and timely lead routing to divisional marketing leads and sales systems.
• Engagement Hygiene & Deliverability Monitor and manage deliverability, suppression rules, and compliance (CAN-SPAM, GDPR, etc.).
• Maintain engagement hygiene to improve inbox placement, reduce unsubscribes, and protect brand reputation.
• Optimization & Test-and-Learn Continuously refine journeys through test-and-learn programs.
• Use performance data to improve speed-to-lead, nurture effectiveness, and conversion rates.
• Tools & Technology Fluency with core performance marketing platforms and tools, including: Marketing Automation & CRM: Salesforce Marketing Cloud (preferred), HubSpot, or equivalent.
• Analytics: Google Analytics (GA4), attribution and reporting platforms.
• Advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
• Collaboration & Workflow: Project management and campaign orchestration tools.
• Lead the customer engagement engine .
• Build and optimize journeys that directly convert leads into revenue opportunities .
• Protect and grow the value of our customer relationships with responsible, high-quality engagement practices .

Benefits

• Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees