Lifecycle Marketing Manager

Mantra Health•Only, TN

92d•$110,000 - $120,000•Remote

About The Position

We are seeking a Lifecycle Marketing Manager to design, execute, and rigorously optimize Mantra Health’s student journey that drives retention and utilization within our product. This role requires a unique blend of technical mastery (Iterable, HTML/CSS) and analytical ownership, directly linking in-app communications to measurable student success. As a mission-driven digital health company, our team spans clinical, technology, and business functions. The Lifecycle Marketing Manager will be essential in navigating the complexity of accessing behavioral health and technical execution. This position offers a unique opportunity to work directly with Mantra’s Head of Marketing and senior leaders across the organization, while making a measurable, data-driven impact on student retention and the company's growth trajectory.

Requirements

You are a proactive, hands-on Lifecycle Manager with a fierce "builder" mentality and a relentless focus on optimization. You thrive on quickly standing up new capabilities, iterating at speed, and owning the end-to-end technical performance and integrity of automated student journeys as the in-house Iterable expert.
You have at 4-5 years of hands-on experience in a dedicated lifecycle/retention marketing role (ideally B2C or B2B2C digital health), with proven expertise in a top-tier marketing automation platform.
You possess the full optimization skill set, including technical execution (proficiency in HTML/CSS for template customization) and deep analytical fluency.
You take proactive ownership of the marketing technologies and strategy, seamlessly partnering with Product, Engineering, and Clinical teams to ensure technical integrity and shared outcomes.

Responsibilities

Design and manage complex, multi-channel automated campaigns (In-App, Push, Email, SMS) within Iterable.
Develop high-leverage initiatives, such as personalized nudges, feature release rollouts, and retention programs for students approaching the end of their care journey.
Run a rigorous A/B testing and experimentation framework for all automated flows, ensuring every optimization is statistically significant and documented for future learning.
Serve as the key analytical owner, building and maintaining reporting dashboards to directly attribute marketing lift to key business outcomes (activation, retention, and service line utilization)
Utilize deep product analytics to diagnose friction points, identify drop-offs in the student funnel, and generate hypotheses for testing.
Be accountable for delivering against KPIs including onboarding conversion rates, service line/feature usage rates, weekly activity, and customer retention.
Partner with Product and Engineering to ensure proper product instrumentation and accurate message deployment across the entire student experience.
Collaborate with the Clinical and Marketing team to vet all communications for clinical appropriateness and alignment Mantra Health’s brand & clinical outcome realization for patients.
Manage the operational integrity of the Iterable platform, including segmentation logic, data synchronization, and template hygiene.

Benefits

Stock Options
Medical, vision, and dental coverage for employees, spouses, and dependents
401(k)
Flexible work location
Generous PTO, sick days, jury duty days, and bereavement. Three week sabbatical and $3,000 stipend after five years of continuous full-time employment
Inclusive parental leave, equal for all parents
$1,000 new-parent mental wellness benefit
Commuter card, if you commute
Access to One Medical
Healthcare & Dependent Care FSA