Lifecycle Marketing Manager
About The Position
Build the full lifecycle—from acquisition and qualification through onboarding, adoption, expansion, and renewal. You’ll ship multi-step nurtures, real-time chat playbooks, in-product prompts, and webinar programs; apply AI to target, personalize, and optimize; and partner with Sales, CS, Product, and RevOps to turn signals into pipeline and revenue. What you’ll do Map & orchestrate journeys: Translate lead and customer journeys (lead → MQL/SQL/SAO/PQL → customer → expansion/renewal) into automated programs with clear entry/exit criteria and success metrics. Execute high-impact programs across channels: Acquisition & qualification: top/mid-funnel nurtures, content tracks by persona/vertical, intent-based chat, form/route logic, and meeting acceleration. In-product messaging: onboarding checklists, feature tours, usage nudges, and PQL prompts tied to product events. Webinars/virtual events: topics, promotion, hosting, and follow-ups aligned to stage and persona. Automation handoffs: task and alert routing to Sales/SDRs/CS; sync audiences to paid channels where useful. Put AI to work: Predictive scoring/propensity, audience discovery, content variants, send-time optimization, anomaly detection—always with QA/guardrails and human-in-the-loop review. Measure & optimize: Define channel/stage KPIs; build dashboards; run A/B and holdout tests; publish monthly readouts with clear “stop/scale” guidance. Partner cross-functionally: Align definitions, SLAs, and routing with RevOps; instrument key product events with Product; co-own success metrics with Sales and CS. What success looks like (6–12 months) Higher lead-to-SAO and meeting rate from intent-based nurtures and chat. Faster time-to-first-value and higher onboarding completion/activation for new customers. Increased feature adoption, PQL-to-pipeline, and measurable expansion ARR contribution. Improved NRR/GRR and reduced churn risk signals through targeted lifecycle programs. Trusted, self-serve reporting and a documented experimentation roadmap. What you bring 5–7 years in lifecycle/CRM or product-led growth for B2B SaaS (mid-market/enterprise a plus). Proven operator: you’ve personally built multi-step nurtures, in-app experiences, chat playbooks, and webinars end to end. Comfort with AI-assisted workflows (scoring, propensity, content generation) and strong QA/guardrails. Data-literate: segmentation, cohorting, test design, funnel math; clear communicator of insight-to-action. Excellent copy and UX instincts; fast, detail-oriented executor. Working knowledge of compliance and deliverability (CAN-SPAM, CASL, CCPA/GDPR). Tools you may use here Marketing automation/CRM: HubSpot, Salesforce Product & data: Pendo/Appcues, Segment/CDP, basic SQL Conversational & ABM: Qualified/Intercom/Drift, LinkedIn/Google Ads Attribution/AI: native AI in the above tools, scoring/propensity platforms Webinars: Zoom Webinars/ON24 Analytics/BI: HubSpot/SFDC reports, Looker/Tableau. (Exact stack experience is great but not required.)
Requirements
- 5–7 years in lifecycle/CRM or product-led growth for B2B SaaS (mid-market/enterprise a plus).
- Proven operator: you’ve personally built multi-step nurtures, in-app experiences, chat playbooks, and webinars end to end.
- Comfort with AI-assisted workflows (scoring, propensity, content generation) and strong QA/guardrails.
- Data-literate: segmentation, cohorting, test design, funnel math; clear communicator of insight-to-action.
- Excellent copy and UX instincts; fast, detail-oriented executor.
- Working knowledge of compliance and deliverability (CAN-SPAM, CASL, CCPA/GDPR).
Responsibilities
- Map & orchestrate journeys: Translate lead and customer journeys (lead → MQL/SQL/SAO/PQL → customer → expansion/renewal) into automated programs with clear entry/exit criteria and success metrics.
- Execute high-impact programs across channels: Acquisition & qualification: top/mid-funnel nurtures, content tracks by persona/vertical, intent-based chat, form/route logic, and meeting acceleration. In-product messaging: onboarding checklists, feature tours, usage nudges, and PQL prompts tied to product events. Webinars/virtual events: topics, promotion, hosting, and follow-ups aligned to stage and persona. Automation handoffs: task and alert routing to Sales/SDRs/CS; sync audiences to paid channels where useful.
- Put AI to work: Predictive scoring/propensity, audience discovery, content variants, send-time optimization, anomaly detection—always with QA/guardrails and human-in-the-loop review.
- Measure & optimize: Define channel/stage KPIs; build dashboards; run A/B and holdout tests; publish monthly readouts with clear “stop/scale” guidance.
- Partner cross-functionally: Align definitions, SLAs, and routing with RevOps; instrument key product events with Product; co-own success metrics with Sales and CS.
Benefits
- Generous equity grant, become an owner in our company!
- Macbook computer provided
- A comprehensive benefits package
- Flexible PTO and hybrid work schedules
- Work from home stipend
- Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days
- Company events like BBQs and team-building activities, both in-person and virtual
- Fast-paced, collaborative, and dynamic work environment
- Opportunities for growth and career advancement
- Chance to work with cutting-edge technology and innovative solutions
- The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
