Lifecycle Marketing Manager

Mister Carwash•Tucson, AZ

39d

About The Position

We're currently seeking a Lifecycle Marketing Manager to join our Headquarters team! The Lifecycle Marketing Manager is responsible for designing, executing, and optimizing personalized marketing journeys that engage customers across every stage of the relationship, from their first wash to becoming loyal members. This role combines strategic thinking with hands-on execution, using marketing automation to deliver relevant, timely, and data-driven communications that drive acquisition, retention, and lifetime value.

Requirements

Bachelor's Degree in Marketing, Communications, Business, or a related field.
4-7 years of experience in lifecycle marketing, marketing automation, or CRM, preferably in a consumer or membership-based business.
Ability to Travel up to 20%.
Strong analytical skills with experience using data and A/B testing to inform and optimize marketing decisions.
Excellent communication and collaboration skills, with the ability to work cross-functionally across creative, analytics, and technology teams.
Creative and adaptable marketer with a passion for understanding customers and improving experiences that deliver measurable results.
Ability to manage multiple projects in a fast-paced environment.
Proven success designing and optimizing automated, cross-channel journeys that drive engagement, retention, and revenue growth.
Hands-on experience with customer engagement platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or Marketo), including segmentation, journey orchestration, and testing.

Nice To Haves

Certifications in Content Engagement or CRM platforms are a plus.

Responsibilities

Own and evolve Mister's customer lifecycle marketing strategy, building and optimizing personalized journeys that nurture relationships from single-wash customers to loyal members and re-engage lapsed customers.
Design and implement multi-channel programs (email, SMS, app push, in-app messaging, and kiosk) that drive acquisition, onboarding, engagement, retention, and winback.
Partner cross-functionally with marketing, operations, and analytics to identify key lifecycle moments, define triggers, and align campaigns to business objectives.
Stay current on lifecycle marketing, personalization, and automation trends to bring forward new ideas and innovations.
Build, test, and launch campaigns directly in our customer engagement platform (e.g., Braze), owning end-to-end execution including segmentation, personalization logic, journey design, audience rules, scheduling, and QA.
Manage recurring and one-time campaigns such as promotions, regional updates, service notifications, and member communications.
Execute A/B and multivariate tests to optimize content, channel mix, cadence, and targeting effectiveness.
Analyze and report on campaign performance, translating results into actionable insights and recommendations.
Leverage data and insights to refine segmentation, creative, and offer strategies that improve conversion and engagement.
Collaborate with content and design teams to develop on-brand assets and ensure a consistent member experience across channels.
Collaborate with internal technology teams and third-party partners to support initiatives that enhance data capture, data quality, and marketing system performance to enable deeper personalization.