Lifecycle Marketing Manager

Block • San Francisco, CA

3d • $108,200 - $202,800 • Remote

About The Position

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy. The Role The Cash App Engagement & Retention Marketing team builds personalized, data-driven relationships with customers across their lifecycle to drive adoption, engagement, and long-term value. We operate at the intersection of growth strategy, lifecycle execution, and marketing infrastructure. We’re looking for a Lifecycle Marketing Manager to independently lead complex lifecycle initiatives with minimal oversight, while helping scale the systems, playbooks, and operating model that power our growth engine. This role will play a meaningful part in scaling Cash App’s Families and Teen engagement strategies, including sponsorship, activation, and graduation journeys that support customers through critical life stages. You’ll own end-to-end programs — from strategy and roadmap planning through execution and performance reporting — and partner closely with Product, Analytics, Martech, and Creative to deliver high-quality, measurable impact.

Requirements

• 5+ years of experience in lifecycle, CRM, or growth marketing in a B2C product environment
• Demonstrated ability to independently lead complex marketing initiatives with multiple stakeholders and minimal oversight
• Strong analytical skills, with experience using data to inform strategy and decision-making (SQL proficiency required; Tableau or similar tools preferred)
• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Experience with AI in automating strategic and operational tasks
• Experience partnering cross-functionally with Product, Analytics, Creative, and Engineering teams to plan and execute lifecycle programs
• Exceptional attention to detail and a track record of delivering high-quality, accurate work at scale
• Clear and structured communication skills, with the ability to influence without authority

Nice To Haves

• Experience working on marketing or growth initiatives for families, teens, or multi-user accounts
• Familiarity with regulated, trust-sensitive, or age-restricted products (e.g., fintech, education, healthcare, or platforms serving minors)
• Experience designing lifecycle journeys that balance trust-building, education, and product adoption
• Exposure to safety, compliance, or financial education-led marketing strategies

Responsibilities

• Independently lead lifecycle marketing initiatives from problem definition through execution and iteration, delivering against clearly defined growth and engagement goals
• Design and execute multi-channel lifecycle strategies (email, push, SMS, in-app) that support complex customer journeys, including multi-stakeholder audiences such as parents, teens, and sponsors
• Analyze performance data to generate insights, diagnose funnel friction, and inform growth strategies; confidently self-serve analysis using SQL, dashboards, and experimentation results
• Partner cross-functionally to build and maintain project roadmaps, including requirements gathering, impact assessment, prioritization, and sequencing across concurrent initiatives
• Contribute to the evolution of lifecycle growth infrastructure , including data foundations, martech workflows, experimentation frameworks, and operational playbooks
• Use AI to uplevel and automate work as much as possible, across strategy, briefing, asset development, build and deployment, and analysis.
• Maintain a high bar for quality , accuracy, and consistency across all deliverables, ensuring campaigns are thoroughly QA’d and thoughtfully executed
• Own accountability for program outcomes by reporting on performance, sharing learnings, and making clear recommendations to the team and broader business

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed