Lifecycle Marketing Manger

Exa•San Francisco, CA

13d•$170,000 - $240,000•Onsite

About The Position

Exa is building the search engine for the AI era. Our Search API currently powers agents, Fortune 500s, and AI labs. We are looking for a Lifecycle Marketing Manager to build the programs that turn new developer signups into activated users and engaged enterprise opportunities. This role involves managing two distinct lifecycle motions: a fast-paced self-serve developer track focused on activation and an enterprise track focused on sustained education and engagement through a long buying cycle. The role also includes owning the lifecycle aspects of the webinar program, including audience strategy, promotion, segmentation, and follow-up. This is an AI-first role where personalization, drafting, journey QA, segmentation, and reporting should be AI-accelerated. The position is based in San Francisco HQ.

Requirements

5+ years in lifecycle, growth, email, or marketing automation at a B2B technology company, with hands-on ownership of programs you built and measured yourself.
Experience building both a self-serve product-led motion and an enterprise nurture motion, with a clear understanding of why they require different approaches.
Deep craft in email. Show sequences written and be ready to explain the reasoning behind the audience, subject line, length, cadence, and call to action.
Experience using product behavior and account signals to trigger and personalize lifecycle programs.
Credibility with a developer audience. Understand why most marketing email fails with engineers and can write something they will actually read.
A track record of improving activation, engagement, pipeline progression, or reactivation through programs you personally owned.
Experience supporting webinars or virtual programs through audience strategy, promotion, segmentation, and post-event conversion.
Experimentation discipline. Have run real tests, written honest readouts, and changed programs based on what the results showed.
Analytics fluency. Can build own reporting, investigate performance, and tell the difference between a lift and a coincidence.
Working knowledge of deliverability fundamentals, consent, preference management, and list hygiene, enough to partner well with Marketing Operations.
A proven AI builder mindset. Have shipped automations and workflows using LLMs and other tools, not just used ChatGPT to write copy.

Nice To Haves

Experience at an API-first or developer tools company with a free tier.
Fluency with product analytics and event-triggered messaging based on usage data.
Experience building PQL programs and partnering with Sales on product-led pipeline.
SQL or comfort pulling and validating your own segments.
Experience with enterprise buying committees and account-based nurture.
Experience with webinar or virtual event platforms at scale.
Familiarity with hybrid PQL and MQL models and how lifecycle programs support both.
Experience working in a high-growth environment where the processes and programs still need to be built.

Responsibilities

Own the developer journey from signup to first successful API call, early repeat usage, and an agreed activation or PQL threshold.
Build product-triggered messaging, onboarding sequences, and interventions that recover stalled new users.
Partner closely with Product and Engineering on the broader onboarding experience while owning the lifecycle programs that support it.
Own the long-cycle journeys for enterprise accounts.
Build education paths by persona, use case, and vertical.
Develop programs that engage the broader buying committee, support active evaluations, and bring dormant accounts or opportunities back into motion.
Own segmentation strategy across developers, product-qualified accounts, enterprise buyers, active evaluations, and dormant prospects.
Use product behavior, account context, and buying stage to determine the right message and next step.
Own send governance to prevent conflicting, repetitive, or irrelevant communication.
Set the quality bar for lifecycle copy, subject lines, cadence, personalization, and calls to action.
Ensure every message earns the attention it asks for, especially when the audience is a developer.
Own audience strategy, promotion, segmentation, and follow-up for webinars and virtual programs.
Partner with PMM, DevRel, founders, and other subject matter experts on topics and speakers.
Ensure the right accounts register, attend, and move into an appropriate next step after the event.
Own the lifecycle testing roadmap and performance reporting.
Build a disciplined backlog of experiments across activation, timing, segmentation, messaging, and re-engagement.
Design AI-powered workflows for drafting, personalization, audience research, journey QA, segmentation, and performance summaries.
Use AI to increase the quality and speed of the work.

Benefits

Premium medical, dental, and vision coverage
Monthly wellness benefit
Monthly commuter benefit for SF team
Reimbursement for eligible egg freezing and related medical expenses up to a $15,000 lifetime maximum
16 weeks of fully paid parental leave for all new parents
Lunch and dinner served daily
Office stocked with snacks, coffee, and health supplements
Fresh bread from a local bakery every morning
Weekly milk tea deliveries
Monthly picnics and parties
Visa sponsorship for exceptional candidates