Lifecycle Marketing Manager

Manychat • Austin, TX

3h • Hybrid

About The Position

Great marketing is about creating the right moments. We’re looking for a Lifecycle Marketing Manager to be the one making those moments happen – developing and executing lifecycle marketing campaigns that drive acquisition, activation, retention, and monetization. You’ll own email, push, and in-app messaging strategies and collaborate across teams to optimize the customer journey, shaping how we connect with users at every stage The ideal candidate has 3-5 years of experience in lifecycle marketing, with at least two years at a product-led growth (PLG) company. You know how to mix creativity with data, working with design and analytics teams to craft campaigns that not only look great but also drive results.

Requirements

• 3-5 years of experience in lifecycle marketing, CRM, or email marketing, with at least two years at a PLG company.
• Hands-on experience with Braze, MoEngage, Iterable, or similar customer engagement platforms.
• Strong analytical skills and experience optimizing activation, engagement, and conversion rates.
• Experience designing automated lifecycle campaigns across multiple channels.
• Comfortable collaborating with creative teams and writing effective campaign briefs.
• Attention to detail and ability to manage multiple projects in a fast-paced environment.
• A test-and-learn mindset with a passion for improving customer experiences.

Responsibilities

• Plan and execute lifecycle marketing campaigns across email, push, and in-app messaging.
• Improve key metrics such as acquisition, trial-to-paid conversion and free-to-trial conversions.
• Help define and implement the future state of our customer engagement platform.
• Collaborate with content, design, product marketing, product, and data teams to align messaging and optimize customer touchpoints.
• Conduct A/B testing and analyze campaign performance to refine strategies.
• Write clear and effective creative briefs for the design team.
• Ensure flawless execution of campaigns and proactively identify opportunities for improvement.
• Balance creativity with data-driven decision-making, leveraging tools like Tableau to analyze performance.
• Challenge the lifecycle team and broader marketing organization to think bigger and drive better outcomes for customers.

Benefits

• Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
• Comprehensive medical, dental, and vision coverage for you and your dependents.
• Hybrid work and generous leave options to prioritize your work-life balance.
• In-office perks, including free meals and snacks.
• Company-funded sport activities, annual offsites and team-building events.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 251-500 employees