Lifecycle Marketing Manager (SMB)

Lendio•Lehi, UT

24d

About The Position

We’re looking for a Lifecycle Marketing Manager to own and optimize the borrower journey for Lendio’s small business lending marketplace. You’ll craft and manage lifecycle programs that guide prospective and existing borrowers from first click to funded loan and beyond. You’ll join Lendio’s Growth Marketing team, working closely with acquisition and creative partners to build personalized, performance-driven experiences that drive conversions and origination revenue. If you’re equal parts strategist, experimenter, and hands-on builder, and you love seeing measurable impact from your work, this role is for you.

Requirements

4–7 years of experience in lifecycle, email, or CRM marketing, ideally in a DTC or B2C environment with elements of direct response marketing.
Proven track record of owning end-to-end lifecycle campaigns from strategy through execution and analysis.
Customer journey mindset and focus on increasing stickiness and LTV
Highly experienced with HubSpot as a CRM
HTML/CSS skills
Detail orientation
Deep familiarity with marketing automation tools (HubSpot experience a plus).
Proven track record of CRM management skills.
Growth mindset. Curious, data-driven, and always testing.
Positive energy and ownership mentality.
Able to self-direct, prioritize, and move work forward with limited oversight.
Strong writing and communication skills, especially in translating complex ideas into simple, compelling messaging.
Strong connection to Lendio and our mission

Responsibilities

Own the monthly lifecycle KPI targets of MQLs, offers, and revenue.
Own borrower lifecycle programs across the marketplace funnel. This is the prospect, applicant, customer, and repeat borrower stages.
Develop a strong pipeline of engaged potential and current customers
Draft and build email campaigns and automated workflows in HubSpot to drive engagement, conversions, and renewals.
Develop personalized, segmented email journeys based on borrower behavior, funnel stage, and loan intent.
Create and refine effective marketing programs that leverage 1st and 3rd party company/contact firmographic, demographic, and intent data
Utilize innovative multi-channel engagement techniques to drive customers to next-best actions
Test and iterate on creative, messaging, segmentation, and send logic to continuously improve performance.
Collaborate across teams (Product Marketing, Creative, Product, Data, Ops) to align messaging and ensure cohesive borrower communication.
Analyze performance metrics (open, click, conversion rates, etc.) and translate learnings into actionable next steps to drive KPIs forward.