Lifecycle Marketing Lead
About The Position
We’re looking for a Lifecycle Marketing Lead to own, define, and drive lifecycle marketing programs that deepen engagement, retention, and deliver value across the creator journey. Partnering with the Director of Growth Marketing, you’ll develop and bring to life a holistic lifecycle marketing strategy that bridges VSCO’s surfaces and products (VSCO Capture, VSCO Photo Editor, VSCO Workspace, and more), supporting creators along their journey from photography enthusiast to working pro. This role blends strategy, hands-on execution, and agency management. You’ll partner closely with Product, Creative, UX Design, and Growth teams to build cohesive experiences that educate, inspire, and activate our global community of photographers.
Requirements
- 5 years of experience in lifecycle marketing or a related field.
- Hands-on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics).
- Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io).
- Ability to translate product value into simple, intuitive messaging tailored to different audiences.
- Comfort working cross-functionally with Creative, Product, and PMM partners.
- Data-driven mindset — you look for insights to inform decisions and iterate.
- Highly organized, detail-oriented, and capable of operating in a fast-moving, creative environment.
- Passionate about creativity, photography, and helping creators thrive.
Responsibilities
- Develop and execute VSCO’s lifecycle strategy across email, in-app surfaces, and other owned channels.
- Own end-to-end lifecycle campaigns, including planning, segmentation, copy development, QA, deployment, and performance reporting.
- Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO’s product surfaces and user bases, ensuring timely, relevant, and intelligently targeted communication throughout the customer journey.
- Leverage insights, data, and experimentation to continually optimize messaging, improve engagement, and drive conversion and retention outcomes.
- Contribute to building documentation, frameworks, and best practices that raise the bar for lifecycle marketing excellence.
Benefits
- Hybrid work with an office in San Francisco, CA.
- Regular in-person events events to connect and collaborate
- Competitive Salary & Equity
- Medical, dental, and vision insurance for employees and families
- Flexible Time Off
- Company-paid parental, medical and caregiver leave
- Other perks including mental health resources and tech reimbursements
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
