Lifecycle Marketing Lead

Harvey • New York, NY

1d • $145,000 - $190,000

About The Position

At Harvey, we’re transforming how legal and professional services operate — not incrementally, but end-to-end. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come. This is a rare chance to help build a generational company at a true inflection point. With 700+ customers in 58+ countries, strong product-market fit, and world-class investor support, we’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched. Our team is sharp, motivated, and deeply committed to the mission. We move fast, operate with intensity, and take real ownership of the problems we tackle — from early thinking to long-term outcomes. We stay close to our customers — from leadership to engineers — and work together to solve real problems with urgency and care. If you thrive in ambiguity, push for excellence, and want to help shape the future of work alongside others who raise the bar, we invite you to build with us. At Harvey, the future of professional services is being written today — and we’re just getting started. Role Overview We’re looking for a Lifecycle Marketing Manager with deep expertise in email marketing to own the design and execution of our customer lifecycle communications. This role is central to how we nurture prospects, drive product adoption, and create expansion opportunities within our customer base. You will start by designing and executing high-impact email programs that engage our audience across the customer journey—from nurture sequences to onboarding, retention campaigns, upsell/cross-sell motions, and event-driven demand generation. Over time, your role will expand to support moving users from trial to activation to paid expansion.

Requirements

• 6+ years of experience in lifecycle, CRM, or email marketing roles, ideally in B2B SaaS.
• Track record of building nurture and retention programs that drive measurable pipeline and ARR growth.
• Hands-on experience with email marketing and automation platforms (e.g., HubSpot, Marketo, Braze, Iterable).
• Strong understanding of segmentation, testing, and personalization.
• Ability to balance strategic program design with hands-on campaign execution.
• Comfort working cross-functionally with Product, Customer Success, Sales, and Marketing.

Responsibilities

• Design and build email programs for the full customer lifecycle (nurture, onboarding, retention, upsell/cross-sell).
• Own execution of customer-facing communications for product launches, feature announcements, customer events, and marketing programs.
• Run demand generation for events and webinars , driving registrations, attendance, and follow-up nurture sequences.
• Partner with Customer Success, Product, and GTM teams to ensure lifecycle programs support adoption, engagement, and expansion.
• Collaborate with product marketing and demand gen to ensure campaigns support pipeline goals and align with GTM priorities.
• Implement segmentation and personalization strategies to improve engagement, conversion, and retention.
• Track performance and report on contribution to broader marketing goals , tying email and website performance to pipeline, ARR, and customer health.
• Evaluate tools and partners (ESP, customer engagement platforms, or agencies) to scale Harvey’s lifecycle marketing engine.
• Analyze performance data and continuously optimize for higher engagement, retention, and revenue impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees