Lifecycle Marketing Lead

Group 1001•Zionsville, IN

5d•$95,000 - $150,000

About The Position

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees. Company Overview: Gainbridge, a part of the Group 1001 enterprise, is a self-managed, innovative, digital platform providing its clients with direct access to trusted financial products to smartly grow their savings over time. Gainbridge strives to offer products through its platform that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge empowers clients to take control of the financial future with simple solutions that are accessible to everyone no matter their budget. Why This Role Matters: Gainbridge has redefined the annuities category, building the first truly digital platform in a traditionally analog market. With over 100,000 customers and $5B+ in assets, we're evolving from single-product sales to lifetime financial relationships. Our vision: become the primary retirement savings platform for affluent Americans by orchestrating seamless experiences across multiple products and decades-long relationships. The Customer Marketing & Growth team orchestrates the entire customer journey from website visit to repeat-buyer, brand loyalist. This team develops sophisticated lifecycle strategies that transform one-time annuity buyers into multi-product customers who can trust Gainbridge with their retirement portfolio. We partner closely with Performance Marketing, Product, Data & Systems, and Engineering to create integrated experiences that deepen engagement and unlock expansion opportunities across our product suite. As Lifecycle Marketing Lead, you'll architect and execute lifecycle strategies across our entire customer base. You'll own the campaign strategy and set-up, and performance optimization for all customer communications. This role requires someone who can build behavioral trigger systems at scale, design multi-product journeys, and create personalized experiences that drive measurable business impact.

Requirements

3+ years hands-on experience with enterprise marketing automation (Braze, Iterable, Salesforce)
Proven track record building and optimizing multi-channel lifecycle campaigns
Strong analytical abilities with focus on revenue impact and experimentation
Understanding of customer data platforms and real-time personalization

Nice To Haves

Fintech or digital banking lifecycle experience
Technical skills including SQL, HTML/CSS, and API integrations
Experience with mobile marketing including push and in-app messaging

Responsibilities

Design multi-product, multi-channel customer journeys and drive growth through lifecycle automation: Design and execute campaigns across email, SMS, mobile, in-product, and direct mail for customer journeys spanning acquisition through retention using Braze.
Create campaign templates enabling rapid deployment, establish QA processes and SLAs for campaign execution, develop documentation for cross-functional teams, and build attribution models connecting lifecycle touches to revenue
Track engagement metrics across segments and cohorts, create executive dashboards showing lifecycle's contribution to retention and expansion revenue, and report on campaign ROI with clear recommendations for optimization
Imbue a culture of experimentation into how we run customer marketing

Benefits

Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package.
Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.
Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.
Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.

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