Lifecycle Marketing & Customer Engagement Manager

Arlo Technologies • US - California, CA

1d • $110,000 - $140,000

About The Position

Arlo is seeking a data-driven, customer-obsessed Lifecycle Marketing & Customer Engagement Manager to shape how the company connects with and engages its customers across the full lifecycle. This role involves designing and delivering personalized experiences from onboarding and activation through ongoing engagement and renewal, aiming to help customers realize value early and stay connected over time. The position requires close partnership with Lifecycle Marketing, Subscription Growth, and In-App Engagement teams to create data-driven engagement strategies that deepen customer relationships, increase retention, and drive long-term value.

Requirements

• 5+ years of experience in lifecycle, CRM, customer engagement, or retention marketing
• Experience in a subscription, SaaS, or recurring revenue business
• Strong analytical skills with experience working with customer data to build cohorts and inform marketing strategy
• Hands-on experience owning reporting and performance analysis across lifecycle channels (email, in-app, push, etc.)
• Experience with marketing automation platforms like Klaviyo (or similar tools)
• Proven understanding of customer engagement strategies, segmentation, and personalization
• Excellent cross-functional collaboration and communication skills

Responsibilities

• Own customer engagement strategy across the full lifecycle: onboarding, activation, ongoing engagement, renewal, and reactivation
• Design and optimize multi-channel experiences across email, SMS, push, and in-app messaging to drive engagement and services adoption
• Build and scale automated lifecycle journeys including welcome, onboarding, feature adoption, renewal reminders, and win-back programs
• Partner with Subscription Growth and In-App teams to drive engagement that supports conversion, retention, and plan upgrades
• Leverage behavioral and lifecycle data to build audience cohorts and deliver highly personalized, timely communications
• Analyze large datasets to identify engagement opportunities, segment users, and inform lifecycle strategy to continuously improve the customer experience
• Own reporting and performance tracking across email and in-app engagement channels, translating insights into actionable recommendations
• Test and optimize messaging, cadence, and channel mix through experimentation and A/B testing
• Collaborate with Product, Data, and Creative teams to ensure a cohesive, seamless, and insight-driven customer journey

Benefits

• Pay range between USD$110,000-140,000/year
• Opportunity to create meaningful, personalized experiences that build loyalty, strengthen relationships, and drive long-term growth
• Commitment to inclusivity and selecting the strongest candidate
• Support for growth in areas essential to the role
• Equal Opportunity Employer
• Prohibition of discrimination and harassment
• Reasonable accommodations for applicants and employees with disabilities, who are pregnant or have a related medical condition, or who have sincerely held religious beliefs, observances, and practices
• Consideration for employment of qualified applicants with arrest and conviction records pursuant to applicable state and municipal Fair Chance Laws and Ordinances

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed