Lifecycle Marketing Automation Specialist

Funko • Everett, WA

29d • $27 - $35 • Onsite

About The Position

The Lifecycle Marketing Automation Specialist designs, builds and optimizes automated campaigns that deepen engagement and drive retention across Funko.com and Loungefly.com. This role combines storytelling, first-party consumer insights, and technical expertise to build long-term engagement and lifelong Funatics. This position optimizes lifecycle journeys – from welcome series to winback flows, with content that dynamically recommends and responds to customer interests and behavior.

Requirements

• Proven experience managing email automations and flows within Klaviyo or similar platforms
• Strong understanding of CRM and lifecycle best practices
• Experience with segmentation, A/B testing, and performance reporting
• Proficiency in tools such as GA4, Klaviyo and customer data platforms
• Curiosity to test new tools, strategies, and CRM Trends

Nice To Haves

• Experience working in ecommerce and licensed products a plus

Responsibilities

• Develop and deploy automated campaigns and lifecycle flows that support customer engagement, loyalty program growth, and retention goals
• Build personalized journeys and implement dynamic personalization based on a customer’s first entry point, behavior, preferences, and purchase history
• Work within our CDP and alongside internal analysts to build segmentation and contribute to LTV growth strategy
• Audit existing automation setup and identify improvements and optimization opportunities
• Establish best practices for campaign flow hierarchy and consumer touchpoints within their journey
• Work closely with the CRM Content Specialist to understand A/B test learnings to ensure email best practices are met. Contribute to strategy for future A/B content tests
• Work closely with third party tools and account managers to ensure we are utilizing our programs to their full capabilities
• Keep up with industry trends and best practices, identifying opportunities for testing and optimization
• Explore opportunities within current programs to integrate AI for smarter segmentation, predictions, and dynamic personalization
• Define KPI’s and develop monthly reports against performance. Share and present insights with the CRM team and DTC leadership

Benefits

• Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company.
• Most importantly, we offer a creative work environment with people who love pop culture just as much as you do.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees