Lifecycle Marketing Specialist
About The Position
We are looking for a Lifecycle Marketing Specialist who will be responsible for developing and executing programs that guide customers through every stage of their journey with Archer Review—from first engagement and onboarding to long-term retention, upsell, and re-engagement. In this role, you will report to the Director of Growth Marketing and take ownership of designing and managing cross-channel lifecycle programs that drive customer engagement, reduce churn, and maximize lifetime value. You’ll work closely with product, content, and creative teams to ensure communications are personalized, value-driven, and aligned with the unique needs of our B2B and B2C audiences. This role is ideal for a marketer who is passionate about building strong customer relationships, has an eye for detail, and thrives on using data to optimize campaigns and unlock growth opportunities. Base Salary: $65,000 - $70,000
Requirements
- 3-5 years of experience in lifecycle, CRM, retention, or email marketing roles.
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Customer.io, or similar).
- Strong understanding of customer journey mapping and behavioral triggers.
- Proven track record of building, launching, and optimizing lifecycle programs that deliver measurable results.
- Excellent analytical skills; comfortable working with data to inform decision-making.
- Strong copywriting and communication skills with a customer-first mindset.
- Highly organized and detail-oriented, able to manage multiple projects in a fast-paced environment.
Nice To Haves
- Experience in Ed-Tech or Healthcare industries
Responsibilities
- Map the customer journey: Design and implement multi-touchpoint lifecycle strategies across email, SMS, and in-app messaging to engage customers at every stage.
- Retention & engagement: Create campaigns that build loyalty, deepen engagement, and reduce churn through personalized communication and timely interventions.
- Upsell & cross-sell: Partner with growth and product teams to identify opportunities for expansion, promoting additional products that match customer needs.
- Segmentation & personalization: Use behavioral, demographic, and lifecycle data to deliver targeted, relevant messages to different customer segments.
- Experimentation & optimization: Plan and run A/B tests to improve subject lines, creative, CTAs, and timing, continuously refining campaign effectiveness.
- Referral Program Management: Oversee and optimize our referral program to drive word-of-mouth growth, ensuring customers have a seamless experience and incentives align with business goals.
- Analytics & reporting: Track, analyze, and report on key lifecycle metrics such as email open and click-through rates, demos, activation, retention, churn, and customer lifetime value.
- Collaboration: Work closely with product, content, and creative teams to ensure lifecycle marketing initiatives align with brand strategy and business goals.
- Innovation: Stay current with lifecycle marketing best practices, tools, and trends, bringing fresh ideas to test and scale.
Benefits
- Comprehensive medical, dental and vision insurance for employees and their families
- Flexible & encouraged PTO
- Company HSA contribution of $90/month for eligible plans
- Company-paid life insurance and disability coverage
- 401(k) with company match (100% match on first 3%, 50% match on the next 2%)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
