Lifecycle & Loyalty Manager

Aescape•New York, NY

4d•$130,000 - $150,000•Hybrid

About The Position

Aescape is a New York-based physical AI and robotics company redefining human recovery through intelligent, precision bodywork, elevating it into a consistent, outcomes-driven practice. Powered by real-time body mapping, advanced robotics, and proprietary software, Aescape delivers deeply personalized bodywork that continuously adapts to the individual. This creates a superior way for members to move with greater ease, recover more efficiently, and optimize how they feel every single day. Aescape is building a defining brand for recovery, shifting behavior from a sporadic experience into a progressive, measurable routine, unlocking compounding benefits that build lasting resilience and laying the groundwork for an entirely new category of proactive human health and performance. Aescape powers recovery across leading fitness, hospitality, and wellness environments, including Equinox, Life Time, Marriott, Hilton, Four Seasons, Pause Studios, and Remedy Place, and is backed by Valor Equity Partners, BroadLight Capital, and Mecha Ventures.

Requirements

4+ years in lifecycle, CRM, retention, or growth marketing, ideally in consumer subscription, fitness, hospitality, or multi-location retail.
Hands-on fluency with Braze, including canvases, segmentation, Liquid personalization, and event-based triggers. You build in the tool yourself.
Track record of measurable lift in conversion, repeat rate, or revenue per customer, with the ability to explain how you got it.
Experience designing and running referral or loyalty programs.
Strong test-and-learn discipline, including experiment design and reading results with statistical care.
Comfort with SQL or a BI tool for pulling your own audiences and validating your own reporting.
Clear writing. Lifecycle copy is a core part of this job.
An ability to work onsite in our NYC office in Chelsea 2-3 days a week.

Nice To Haves

Salesforce experience is a plus and not required.

Responsibilities

Own the programs that turn interest into a booked first session, across email, SMS, in-app, and web surfaces.
Build and optimize onboarding and first-booking journeys for new guests, including partner-sourced audiences.
Own post-session and rebooking journeys that convert a first session into a routine.
Design the sequences that establish weekly cadence and set expectations for compounding benefit.
Build lapsed and win-back programs with clear triggers and clear exit criteria.
Grow sessions per member and revenue per member through segmentation, personalization, and package strategy.
Build audience segmentation that reflects real behavior, including recency, frequency, location, and package status.
Own upgrade and package adoption paths, working with Revenue and Finance on pricing inputs.
Build and run the referral program end to end, from mechanic and incentive design through measurement.
Own review generation and rating programs across partner locations and owned surfaces.
Design the loyalty and recognition layer that rewards consistency, not just spend.
Source and route guest stories, testimonials, and UGC to Content and Product Marketing.
Own the lifecycle experimentation roadmap, including A/B and holdout testing across message, offer, timing, and channel.
Set hypotheses before launch, define success criteria, and read results with Analytics.
Maintain a shared record of what has been tested and what we learned, so the team compounds knowledge instead of repeating tests.
Translate content programs, product launches, and marketing activations into lifecycle execution.
Own the lifecycle calendar and keep it aligned with the broader marketing calendar.
Build the audience targeting, message sequencing, and measurement plan for each launch.
Support partner activations with lifecycle programs that respect partner communication standards.

Benefits

100% employer-paid healthcare coverage for employees with generous coverage for eligible dependents
Flexible time off
Quarterly Wellness Days
Generous parental leave
Complimentary OneMedical membership
401(k) with employer matching
Home office budget
Annual stipend for professional development
Dinner is on us when working late
Complimentary Aescape recovery sessions for yourself, friends & family
Base salary range of $130,000 - $150,000 annually
Discretionary annual bonus
Equity grant commensurate with the role and company stage
Medical, dental, and vision coverage
Paid time off
Paid parental leave