Lifecycle & CRM Marketing Manager
About The Position
We are looking for a Manager of Retention Marketing to join our mission-driven team. As an integral part of the Marketing department, you will join forces with the Director, Marketing – Loyalty (to whom you will also report) in our continued effort to inspire people to eat more plants! We are looking for candidates who are passionate about building meaningful customer relationships and bringing CRM strategies to life through thoughtful, engaging lifecycle marketing. This position will play an important role in strengthening customer engagement and driving long-term loyalty through personalized, data-driven campaigns that enhance the end-to-end customer experience. As the Manager of Retention Marketing, you will be focused on developing and executing lifecycle strategies across email, push, SMS, and in-app messaging. You’ll leverage segmentation, dynamic content, and personalization to create relevant, programmatic experiences, while continuously optimizing performance through a test-and-learn approach. We greatly thank all applicants; however, only those under serious consideration will be contacted.
Requirements
- 6+ years of B2C/DTC experience with a focus on CRM, lifecycle, or retention marketing
- Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
- Proven experience executing large-scale email, SMS, push, and in-app campaigns
- Experience working with CRM platforms (e.g., Braze) including HTML and liquid logic
- Strong understanding of deliverability best practices and campaign performance optimization
- Experience building segmentation, automation, and programmatic campaign workflows
- Experience designing and analyzing A/B, holdout, and multivariate tests
- Proficiency with Google Analytics, BI tools, and SQL
- Ability to translate strategy into technical requirements for product and engineering teams
- Able to commute to Chicago office on a hybrid basis
Nice To Haves
- Strong sense of ownership and entrepreneurial mindset
- Deep attention to detail with a focus on executional excellence
- Collaborative, cross-functional approach with strong problem-solving skills
- Customer-first mindset with a passion for personalization and lifecycle strategy
- Excitement for testing, learning, and continuously improving performance
Responsibilities
- Lead end-to-end development and execution of recurring, automated lifecycle campaigns across CRM channels to drive retention and increase LTV
- Own campaign performance across email, push, SMS, and in-app, including deliverability, engagement, and conversion metrics
- Develop and refine segmentation strategies to deliver highly personalized, dynamic customer experiences
- Build and optimize programmatic journeys and automation workflows to improve efficiency and scalability
- Partner cross-functionally with product, data, and creative teams to enhance the customer journey and campaign execution
- Own the testing roadmap across retention channels, including A/B, holdout, and multivariate testing
- Leverage customer insights and data to continuously improve lifecycle performance and inform strategy
- Assist with ad-hoc projects and tasks as necessary
Benefits
- medical
- dental
- vision
- FSA
- life insurance
- matching retirement plan
- generous and flexible paid time off
- Purple Carrot box delivery credits
- professional development
- the opportunity to work in collaboration with teammates who are passionate about food!
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
11-50 employees
