Lifecycle & CRM Marketing Manager

Purple Carrot•Chicago, IL

2d•$100,000 - $120,000•Hybrid

About The Position

Founded in 2014, Purple Carrot delivers clean, long-lasting energy through the power of plants. As the only company in America devoted entirely to plant-based eating, we have spent over a decade perfecting the balance of protein and fiber that only plants can provide. Offering chef-crafted, dietitian-designed meals delivered right to your door, we make plant-forward eating effortless, flexible, and endlessly exciting. Our menu spans quick weeknight dishes, occasion-worthy dinners, breakfast, lunch, snacks, and ready-to-eat meals. Purple Carrot prioritizes taste and flexibility, offering no membership fees, the freedom to skip or unskip weekly deliveries whenever you want, and a no-pressure, cancel-anytime policy. We pride ourselves on doing plants better than anyone else - and we have the receipts to prove it. We are looking for a Manager of Retention Marketing to join our mission-driven team. As an integral part of the Marketing department, you will join forces with the Director, Marketing – Loyalty (to whom you will also report) in our continued effort to inspire people to eat more plants! We are looking for candidates who are passionate about building meaningful customer relationships and bringing CRM strategies to life through thoughtful, engaging lifecycle marketing. This position will play an important role in strengthening customer engagement and driving long-term loyalty through personalized, data-driven campaigns that enhance the end-to-end customer experience. As the Manager of Retention Marketing, you will be focused on developing and executing lifecycle strategies across email, push, SMS, and in-app messaging. You’ll leverage segmentation, dynamic content, and personalization to create relevant, programmatic experiences, while continuously optimizing performance through a test-and-learn approach. We greatly thank all applicants; however, only those under serious consideration will be contacted. This hybrid role is based in Chicago, IL, with on-site presence at our Fulton Market office. Our hybrid approach includes 2-3 in-office days each week, giving teams the best of both flexibility and collaboration. Many team members choose to come in more often - it’s a great way to stay inspired and engaged with the team.

Requirements

6+ years of B2C/DTC experience with a focus on CRM, lifecycle, or retention marketing
Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
Proven experience executing large-scale email, SMS, push, and in-app campaigns
Experience working with CRM platforms (e.g., Braze) including HTML and liquid logic
Strong understanding of deliverability best practices and campaign performance optimization
Experience building segmentation, automation, and programmatic campaign workflows
Experience designing and analyzing A/B, holdout, and multivariate tests
Proficiency with Google Analytics, BI tools, and SQL
Ability to translate strategy into technical requirements for product and engineering teams
Able to commute to Chicago office on a hybrid basis

Nice To Haves

Strong sense of ownership and entrepreneurial mindset
Deep attention to detail with a focus on executional excellence
Collaborative, cross-functional approach with strong problem-solving skills
Customer-first mindset with a passion for personalization and lifecycle strategy
Excitement for testing, learning, and continuously improving performance

Responsibilities

Lead end-to-end development and execution of recurring, automated lifecycle campaigns across CRM channels to drive retention and increase LTV
Own campaign performance across email, push, SMS, and in-app, including deliverability, engagement, and conversion metrics
Develop and refine segmentation strategies to deliver highly personalized, dynamic customer experiences
Build and optimize programmatic journeys and automation workflows to improve efficiency and scalability
Partner cross-functionally with product, data, and creative teams to enhance the customer journey and campaign execution
Own the testing roadmap across retention channels, including A/B, holdout, and multivariate testing
Leverage customer insights and data to continuously improve lifecycle performance and inform strategy
Assist with ad-hoc projects and tasks as necessary

Benefits

medical
dental
vision
FSA
life insurance
matching retirement plan
generous and flexible paid time off
Purple Carrot box delivery credits
professional development
the opportunity to work in collaboration with teammates who are passionate about food!