Lifecycle & CRM Marketing Lead
About The Position
Zipline is on a mission to build the world’s first logistics system that serves all people equally. With operations in eight countries across four continents, and more than 100 million commercial autonomous miles flown to date, Zipline is transforming access to healthcare, consumer products, and food. Zipline originally started delivering blood and medical products in Rwanda in 2016 and has since expanded to food, retail, agriculture products, and animal health products. Zipline has two platforms — one for long-range delivery and the other for precise home delivery. To date, we’ve delivered to thousands of homes, hospitals, and businesses in the US, Rwanda, Ghana, Nigeria, Cote d'Ivoire, Kenya, and Japan.Our customers rely on Zipline to save lives, reduce emissions, increase economic opportunity, and provide new logistics services at scale. The Marketing organization is seeking a customer-centric, results-driven marketer to drive our customer lifecycle strategy. The ideal candidate will have a proven track record in designing and executing high-impact, data-driven programs that improve activation rates, deepen product adoption, increase revenue, and strengthen customer retention. This role requires a strong blend of analytical, strategic, and creative skills. We need a self-starter who excels in stakeholder management, partners effectively with creative teams, and thrives in a fast-paced environment.
Requirements
- Deep expertise of the different stages of lifecycle marketing and journey mapping.
- Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.
- Experience building up lifecycle marketing channels (email, push, SMS) from scratch, balancing effort vs reward to prioritize more impactful returns.
- Comfortable building campaigns and user journeys in Braze.
- Strong interpersonal skills and communication capabilities with the ability to work across both technical and creative teams.
- High level of ownership, accountability & ability to manage multiple stakeholders across different projects.
- Self-starter that proactively seeks opportunities where Marketing can uniquely support the growth of the business.
Responsibilities
- Own the end-to-end creation of highly targeted and personalized campaigns across email, push notification, and SMS in our customer engagement platform, Braze.
- Develop a strategy to increase increase LTV, reduce churn and improve retention.
- Analyze and optimize engagement campaigns with a focus on how messaging influences customer behaviors, including order frequency, product browsing, feature adoption, and habit formation.
- Build and manage an evergreen engagement calendar, proactively surfacing key seasonal, cultural, and content moments to deepen emotional connection and excitement around Zipline’s offerings.
- Own and evolve the user onboarding experience, partnering with Eng, Customer Success, and Creative to drive early activation and set the foundation for long-term engagement.
- Develop automated workflows including nurture sequences, follow-ups, event triggers, re-engagement campaigns, and retention workflows.
- Regularly conduct A/B tests on subject lines, content, segmentation, send times, and messaging to improve campaign performance and customer engagement.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
