Lifecycle Marketing Enablement Lead

U.S. Bank National Association • San Francisco, CA

7d

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. Job Description Reporting to the VP - Head of MPS Enterprise and SMB Marketing, the Lifecycle Marketing Enablement lead will build rapport and work closely with our key internal subject matter experts and U.S. Bank partners to help drive strategic merchant opportunities, leads, activations and revenue growth within the channel. You will be responsible for marketing our suite of strategic merchant services products and value-added services through digital first acquisition and retention campaigns. You will align closely with our internal SME’s, Revenue leaders and U.S. Bank stakeholders to implement joint and independent marketing activity. You will identify new marketing opportunities that will drive awareness and sales growth. We are looking for an energetic, strategic, collaborative and data driven and digital first marketing leader to support this high growth area.

Requirements

• Bachelor's degree, or equivalent work experience
• Eight or more years of experience in marketing or related field

Nice To Haves

• 6 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
• 6+ years or more of email campaign execution and development, marketing campaign planning, implantation and tracking, project management skills preferably in the Financial Industry
• Previously history of working in a high-performing marketing team
• Exceptional organizational skills and ability to handle multiple projects at the same time
• A strong track record of executing effective product launches and growth marketing campaigns across multiple product lines and channels.
• A proven ability to influence and lead cross-functional teams to meet common goals and objectives.
• Goal oriented, creative, highly collaborative, and a comfort working closely with a variety of different functions to achieve your goals.
• An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives
• Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written words to communicate effectively with all stakeholders.
• Must be proficient in Marketing Cloud (and/or similar marketing automation platforms), Salesforce, and other digital marketing tool experience a plus
• This role is preferably (but not limited to) Central time zone Chicago IL, Atlanta GA, San Francisco CA

Responsibilities

• Email marketing expert: Direct and support business line initiatives by applying a data-first approach to strategic planning of email marketing tactics within the channel, ensuring alignment with organizational objectives.
• Expertise in marketing platform applications: Exhibit advanced proficiency in utilizing platforms such as Salesforce, Marketing Cloud, and ZoomInfo. Work closely with MarTech and use these tools to uncover opportunities for enhancing business line workflows while developing strategic marketing initiatives.
• Marketing collateral development: Maintain best practices when creating impactful assets across digital and traditional marketing formats
• Retention Strategies: Design automated retention campaigns using data-driven insights, collaborating across teams to scale campaign implementation. Including and not limited to product and business-line cross-sell and upsell campaigns.
• Activation campaigns: Spearhead the continuous optimization of activation campaigns, collaborating with Marketing Technology and Sales teams to scale campaigns and use insights from marketing programs to refine activation processes.
• Cross-functional collaboration: Partner across internal departments such as Marketing Technology, Legal, Sales, external agencies, and champion collaborative marketing workstreams.
• Data-driven insights: Develop marketing dashboards for key business lines, using data storytelling to analyze and present insights that enhance marketing awareness, improve adoption rates, and guide strategic decision-making.
• Project and program management: Lead key business initiatives by designing scalable marketing programs that support sales and customer success teams. Foster collaboration across the bank, delivering tailored strategies to effectively support SMB and Mid-Market customer bases.
• Compliance and best practices: Ensure adherence to strict financial institution compliance standards, including risk guidelines and approval processes.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees