Lifecycle Marketing Lead

Polymarket•New York, NY

About The Position

Polymarket is the world’s largest prediction market. It’s half "put your money where your mouth is," half search engine for the future. We're growing fast – both in terms of volume (>$20B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

Requirements

3–6+ years of experience in retention, lifecycle, or CRM marketing of a consumer app
Experience owning retention across web + mobile
Strong analytical instincts—comfortable working with cohorts, funnels, and experimentation
Clear communicator who can move quickly in a high-velocity, event-driven product

Nice To Haves

experience with trading, OSBs, crypto, or real-time marketplaces

Responsibilities

Own end-to-end retention strategy across lifecycle, CRM, and in-product messaging for Polymarket's US App and Polymarket.com
Build and optimize email, push, in-app, and SMS campaigns to drive repeat trading and frequency
Design lifecycle programs across onboarding, activation, re-engagement, and win-back
Partner closely with product, data, and growth to test retention levers (UX, incentives, content, timing)
Define and track core metrics (D1/D7/D30 retention, frequency, cohort LTV) and turn insights into action
Run fast, data-driven experiments to increase engagement around key events, markets, and moments
Weekly reporting to both product and growth

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