Lifecycle CRM Manager

Sunrun•Lehi, UT

4d•Onsite

About The Position

At Sunrun, we are a customer-obsessed organization dedicated to making clean energy accessible to everyone, because we believe in a future powered by clean, reliable home energy. As a Lifecycle/CRM Manager, you will be the architect of the customer journey, turning homeowners into lifelong clean energy advocates. You will lead the strategy and execution of multi-channel lifecycle programs (Email, SMS, Push, and Direct Mail) designed to drive engagement, retention, and lifetime value. This role is perfect for a data-driven marketer who views complex problems as opportunities to say "Yes, and." You will work closely with Sales, Product, and Customer Operations to ensure our messaging is not just automated, but human-centered and helpful.

Requirements

6+ years in CRM, Lifecycle Marketing, or Retention Marketing (Renewable energy or subscription-based tech experience is a plus).
Excel at taking complex technical requirements from managers and building upon them to create a better experience for the customer.
Have an intuitive sense of what a sales rep needs to close a deal and build the nurturing tracks that make their jobs easier.
Don’t just report numbers; tell stories with data to drive business decisions.
Understand that solar is a major life decision. Write and build journeys that provide peace of mind, not just "marketing noise."
Thrive in a fast-paced environment where the clean energy landscape is constantly evolving.
Deep proficiency in Salesforce or similar CRM tools.
Familiarity with HTML/CSS for email and SQL for segmentation is preferred.
Proven ability to manage large-scale projects from concept through post-mortem analysis.
Bachelor’s degree in Marketing, Communications, Business, or a related field.

Nice To Haves

Renewable energy or subscription-based tech experience is a plus.

Responsibilities

Design and manage automated lead-nurturing sequences that move prospects through the funnel, reducing friction for the Inside Sales team and increasing lead-to-opportunity conversion rates.
Partner closely with the VP, Inside Sales to identify stale lead buckets and deploy re-engagement campaigns that resurrect interest and generate "hot" inbound inquiries.
Own the digital touchpoints from the first "Yes" to the final contract, ensuring every communication is optimized to drive incremental revenue and shorten the sales cycle.
Leverage AI-driven personalization and predictive modeling to determine the 'Next Best Action' for prospects in the sales funnel.
Lead the charge to develop, then maintain a robust customer preference center to reduce opt-outs while maintaining multi-channel compliance.
Define and optimize the end-to-end customer lifecycle—from initial lead and installation to long-term "Solar-as-a-Service" maintenance and battery storage upgrades.
Build, test, and deploy complex automated workflows in Salesforce Marketing Cloud/Marketo (or similar) to improve NPS and drive cross-sell revenue.
Partner with Sales Managers and Field Ops to bridge the gap between digital communications and the physical installation experience.
Conduct rigorous A/B testing on subject lines, content, and send times to maximize engagement and minimize churn.
Ensure all communications meet CAN-SPAM, TCPA, and GDPR requirements while maintaining a premium brand voice.