Licensing Director, Softlines & Collaborations

WildBrain • New York, NY

6d • $130,000 - $140,000 • Hybrid

About The Position

WildBrain CPLG is seeking a Licensing Director, Softlines and Collaborations to lead the softlines business. This role involves securing and managing relationships in categories such as apparel, headwear, footwear, bags & accessories, soft home, and collaborations that generate social and digital buzz and strong consumer engagement. The Director will develop product category strategies, go-to-market marketing plans, and collaborate with Retail Development and Product Development teams on near and long-term retail strategies and product roadmaps.

Requirements

• Significant experience and a demonstrated ability to manage a brand and product line.
• Marketing and/or sales related experience in softlines categories.
• Strong relationships with premium, luxury and trend driven brands.
• Knowledge of fashion / home retail, merchandising, licensing/contracts.
• Proven ability to drive change and results through influential leadership skills.
• Demonstrated presentation skills with a persuasive nature.
• Proven ability to effectively manage multiple projects in a dynamic environment.
• Proficiency with MS Word, Excel and PowerPoint.

Responsibilities

• Develop annual category strategies; identify and outline with licensee continuing and new product introductions.
• Implement quarterly business reviews with partners to ensure objectives are being met.
• Develop product launch plans to leverage market opportunities, determining category/product line direction via creative brief.
• Develop comprehensive category growth strategies, including analyzing current business and competitive environment, evaluating product trends, defining positioning within category, gathering secondary market research.
• Target and analyze potential softlines licensees and collaboration partners, evaluating licensee structure, retail relationships and product design capabilities.
• Oversee new contract negotiations ensuring terms meet the Licensor requirements and overall business objectives.
• Identify premium and luxury brand partners.
• Partner with licensees in creating annual business plans/reviews, go-to-market plans and quarterly marketing plans.
• Oversee all contract negotiation for renewals and monitor licensee in fulfilling contractual obligations.
• Budget and forecast sales and royalty revenue.
• Recap quarterly performance, monitoring actual vs. planned performance.
• Prepare and analyze quarterly product sell-through reports.

Benefits

• Competitive benefits
• Professional growth and development
• Work environment that promotes creativity and individuality
• Paid time off
• Retirement savings with company matching
• Comprehensive health and dental coverage, with shared premium costs from day one.
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed