Leisure Sales Director

Choice Hotels International • Minneapolis, MN

12d

About The Position

The Leisure Sales Director is responsible for driving the comprehensive Leisure vertical with a focus on the Americas region. This role leverages segment knowledge, distribution, and connectivity to execute commercial arrangements and partnerships, along with hotel-level tactics to meet the unique needs of key leisure destinations. The position promotes an insights-based selling approach that balances relationship and value-based techniques, utilizing systems and data sources such as Tableau and Salesforce. The Director facilitates achievement of sales production, pipeline, and budgetary objectives through effective use of sales-related resources, including Sales Strategy and Operations, Inside Sales Support, Key Account and Marketing Programs, and international sales resources.

Requirements

• 5–7 years of sales management experience, preferably in hospitality, travel, or related services industry.
• Demonstrated experience leading sellers responsible for large enterprise accounts.
• Familiarity with vertical/industry-oriented sales structure strongly preferred.
• Proven track record of meeting or exceeding quota on large revenue targets.
• Proficiency working in a CRM, preferably Salesforce.
• Familiarity with Microsoft Office products (PowerPoint, Word, Excel).
• Comfortable analyzing account and market data in platforms like Tableau to create actionable insights and recommendations.
• Ability to travel up to 40–60% to meet with enterprise customers and attend industry conferences and events.
• Location near a major city – within 30 miles of a major airport.
• Exceptional leadership skills, including the ability to create a compelling vision, demonstrate flexibility, define/lead change, and motivate others to achieve results.
• Executive presence, polished presentation and negotiation skills, and ability to engage at C-suite and procurement levels.
• Bachelor’s Degree in business administration, marketing, sales, or related field preferred, or equivalent combination of education and work experience.

Responsibilities

• Drive superior results and exceed annual room night production goals.
• Develop and implement portfolio-based sales plans and strategies to increase account penetration and secure new business.
• Coordinate deployment of Choice resources to achieve room night, revenue, and share shift objectives; review priorities regularly and adjust as needed.
• Maintain a disciplined cadence across the organization, with a consistent focus on pipeline and proactive thinking; track and manage room-night and pipeline objectives.
• Focus on high-potential growth accounts and develop deeper relationships and networking opportunities.
• Champion business transformation and change efforts in support of Sales and Marketing strategies.
• Stay current on sales effectiveness best practices and competitive positioning; provide thought leadership on deal structuring and resource utilization.
• Identify ways to break down selling barriers to increase Choice share.
• Participate in industry associations, preferably in a leadership role, to foster awareness of Choice and cultivate lead opportunities.
• Support special projects and strategic initiatives as required.
• Create personal development plans with each seller to foster individual growth and engagement.
• Work to evolve seller skills to fit Choice’s sales model and focus going forward (value and acquisition-oriented; ability to balance analytical and relationship skills).
• Leverage Global Sales career pathing guidelines to maintain succession plans and develop a pipeline of talent for key positions.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees