Leasing & Sales Specialist

B.HOM Student Living • Des Moines, IA

1d • $70,000 - $80,000 • Remote

About The Position

As the B.HOM Leasing & Sales Specialist, you’ll have a big mission – to implement and deliver marketing strategies that drive lead generation and lease execution for a growing student housing portfolio. You’ll take the lead on equipping teams to effectively utilize marketing plans, including campaign goals, messaging, and promotions across channels to help communities meet their leasing goals. In this role, you’ll bring our “living here means living more” promise to life through compelling, inspiring, and informative Leasing & Sales efforts. You bring to the table hands-on experience in student housing leasing and marketing, which helps you navigate seasonal shifts and priorities. You are a natural promoter, with an instinct for creating interest through carefully crafted marketing campaigns. When you are out in the field, you are not afraid to address leasing and marketing needs, whether it’s revamping lead nurturing processes, creating engagement campaigns through email and social media, giving tours, outreach marketing, and making lasting partnerships in assigned student markets.

Requirements

• 3+ years of onsite leasing or marketing experience in student housing.
• Demonstrated experience with using Entrata - to manage leads, marketing communications, and community content.
• Excellent analytical and reporting skills. You can easily ingest and present on community, portfolio, and industry metrics. Benchmarking, alongside some predictive analysis is your sweet spot.
• Knack for relationship building and gaining buy-in from key stakeholders. You enjoy collaborating with a larger team and accomplishing big things together.
• Next level written and verbal communication. You know your audience and how to frame your thoughts and feedback accordingly.
• Excellent project management and organizational skills; ability to successfully work on multiple projects and initiatives simultaneously.
• Ability to work in a fast-paced and ever-changing environment.

Nice To Haves

• Excellent judgement and quick decision-making.
• You've perfected the art of persuasion and can gently and collaboratively promote our marketing strategies and tech stack.
• Incredible awareness of prospect and resident sales cycles for student housing. You understand how a property’s submarket, asset class, unit count, amenities, specials, brand, and budget will impact their marketing strategy, and you can weave the right plan for any scenario.
• An eye for design and a familiarity with modern graphic design systems and tools. We use Adobe, but there are many great tools out there.
• You are comfortable with ambiguity. Some may even say you thrive in it!
• Happily autonomous with healthy communication skills. You love to work independently, but you keep everyone in your sphere informed of your progress.

Responsibilities

• Work with onsite teams in-person and remotely to bridge the gap between lead generation and lease execution.
• Work with student housing marketing and onsite teams to execute portfolio-wide leasing campaigns and marketing programs.
• Working throughout the lifecycle funnel and across multiple channels to implement and drive targeted strategies at key properties – to include lease-ups, rebrands, underperforming, or stabilized assets as needed.
• Identify and assist with marketing-related training for Leasing & Sales teams through the development of instructional materials and how-to videos to effectively execute programs and campaigns.
• Provide ongoing updates to Marketing Manager about community performance and suggested areas of improvement to ensure continued leasing success.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED