Leasing + Marketing Specialist

United Payroll • Watertown, NY

6d • Onsite

About The Position

The United Group of Companies, Inc. is seeking a full-time Leasing + Marketing Specialist to join their team at Parkstead Watertown at City Center in Watertown, NY. This role is responsible for achieving occupancy goals through sales, marketing initiatives, resident services, and market research. The company has over 50 years of experience in real estate development and management and is recognized as a Top Workplace.

The Leasing + Marketing Specialist will establish new relationships with prospects, conduct community tours, assist with applications, and ensure units are ready for showing. They will also be responsible for marketing planning, creating advertising materials, performing outreach, and assisting with branding and promotional events. Market research, including competitive shopping and analysis, is a key component of the role. Additionally, the specialist will assist residents with various needs, support rent collection, and help plan resident events. The position requires the ability to handle emergencies and recommend necessary supplies.

Requirements

• Bachelor’s Degree + related/applicable work experience in sales, real estate, and/or property management.
• 1+ years of experience in multi-family, lease-up real estate; property management software – i.e. Entrata, Yardi, or similar.
• Demonstrates integrity on a personal and professional level.
• Exceptional communication and sales skills.
• Desire to work with the active adult/senior demographic.
• Ability to solve problems involving residents, maintenance, and challenging situations.

Responsibilities

• Establishes new relationships with prospects, maintaining continuous communication to identify their needs and close the sale, converting into a resident of our community.
• Tours visitors of the community, shows apartments to interested guests, encourages qualified prospects to apply for residency, closes sale, and assists with the application process as needed.
• Receives incoming calls and manages them accordingly.
• Ensures the model apartment and/or vacant unit(s) are ready to be shown to prospective residents.
• Follows up on leads with regularity.
• Prepares all necessary packets, materials, and paperwork for move-ins or move outs.
• Keeps units leased to meet or exceed budget.
• Prepares and sends out required weekly and/or monthly reporting to necessary stakeholders.
• Responsible for achieving occupancy goals of the property through managing various initiatives, campaigns, programs, and events.
• Designs and develops marketing plans in accordance with the established budget in collaboration with the Property Manager; executes plan as outlined.
• Assists in preparation of advertising and marketing materials (letters, newsletters, flyers, brochures, etc.), as well as lease, and move-in packages.
• Performs outreach marketing within the surrounding community, establishing relationships with local business partners.
• Assists in branding the overall property through cutting-edge marketing campaigns and on-site promotional events.
• Makes recommendations to improve marketing and leasing programs.
• Conducts research on new and existing market communities for budgeting and operations purposes.
• Shops, evaluates, and prepares Quarterly market studies based on competitive properties, analyzing marketability of unit market rates, advertising, signage, decor, amenities, and curb appeal to properly gauge the competitive landscape.
• Uses social media tools to increase exposure, gain brand awareness, and create client loyalty.
• Assist residents with various needs/requests – i.e., submitting work orders, key access/entry, emergency assistances, etc.
• Assists in all phases of rent collection process and rent manager program.
• Communicates all problems or potential issues and makes recommendations to the Property Manager and/or Maintenance.
• Plans, assists with, and supports on-site resident events and programming as applicable.
• Ability to handle any emergencies that may arise on site.
• Recommends purchasing supplies, materials, equipment, and related items as needed and when approved

Benefits

• Medical – Highmark BlueShield of Northeastern NY – 3 insurance plans with HSA options
• Dental
• Vision
• Life Insurance – Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans
• 401K Retirement Plan – Voya Financial
• Employee Assistance Program
• United Concierge Medicine (24/7 telemedicine service, including Mental Health)
• Calm App premium subscription
• Learning Care Group (childcare tuition discount)
• Dependent Care FSA
• Tuition Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level