Leasing Director

Pomeroy Living•Rochester Hills, MI

17h

About The Position

Drive Occupancy Growth and Build Lasting Relationships at Pomeroy Living! Pomeroy Living, a premier assisted living community, is seeking a dynamic and results-driven Leasing Director to join our team. You will be responsible for driving occupancy growth by developing and implementing effective sales and marketing strategies, building strong relationships with referral sources, and guiding families through the admissions process.

Requirements

Minimum of three years of experience in healthcare sales and/or marketing, preferably in assisted living or senior living.
Proven track record of achieving sales goals and driving occupancy growth.
Excellent communication, interpersonal, and presentation skills.
Strong organizational, time management, and problem-solving skills.
Ability to build and maintain strong relationships with diverse stakeholders.
Knowledge of the assisted living industry and the needs of seniors.
Proficiency in CRM software and Microsoft Office Suite.

Responsibilities

Achieve Occupancy Goals: Develop and implement strategic sales and marketing plans to achieve and exceed community census goals and annual budget projections. Track and analyze sales data to identify trends and opportunities for improvement.
Relationship Building & Referral Management: Cultivate and maintain strong relationships with key referral sources, including hospitals, physicians, insurers, case management companies, and healthcare agencies. Conduct daily outreach to referral sources to generate leads and drive referrals. Organize and host informational events for referral sources, community members, families, and residents.
Admissions Process Management: Conduct pre-admission screenings of potential residents to determine level of care and service needs. Guide families through the admissions process, ensuring a smooth and positive experience. Prepare and present accurate and compelling information about the community's services and amenities.
Marketing & Outreach: Develop and implement marketing strategies to promote the community and its services to the managed care industry and the broader community. Represent the community at industry events and networking opportunities.