Asset & Wealth Management, Wealth Marketing, Lead Writer and Head of Editorial Strategy, Vice President - New York

Goldman Sachs • New York, NY

9h • $85,000 - $270,000 • Onsite

About The Position

We are seeking a highly organized and analytical senior lead writer and
editorial strategist to support our Wealth Management Content team’s mission to
bring GS thought leadership to life for our prospects and clients.

OUR IMPACT

Wealth Management

Across Wealth Management, Goldman Sachs helps empower clients and customers
around the world to reach their financial goals. Our advisor-led wealth
management businesses provide financial planning, investment management,
banking, and comprehensive advice to a wide range of clients, including
ultra-high net worth and high net worth individuals, as well as family offices,
foundations and endowments, and corporations and their employees. Our consumer
business provides digital solutions for customers to better spend, borrow,
invest, and save. Across Wealth Management, our growth is driven by a relentless
focus on our people, our clients and customers, and leading-edge technology,
data, and design.

Wealth Management Content Marketing

The Wealth Management Content Marketing team is responsible for developing and
executing digital campaigns across owned and earned channels that generate new
business with prospects and clients, supports client retention, and builds brand
equity. We partner with the business to deliver campaigns that drive
consideration and deepen relationships. We operate at a fast pace and have
multiple campaigns and projects in market at any time.

As Lead Writer and Head of Editorial Strategy, you will lead a team of writers
to create compelling content grounded in thought leadership based on proprietary
research or curated from across the firm. You will immerse yourself in our
ultra-high net worth, high net worth and B2B audiences and identify the key
market, wealth planning, investment strategy and private banking topics that
matter most and that support the firm's business objectives. You will partner
with subject matter experts, business and marketing leaders, creative and web
teams, our editorial advisory board, as well as legal and compliance. The
content you create will be aligned to our editorial strategy, leverage AI and
will be measured for ongoing optimization.

This role is based in New York City and will report to the Head of Content. It
involves close collaboration with our Head of Content Promotion to ensure
content is well promoted across relevant owned, earned and paid channels.

Requirements

• Bachelor’s Degree in Communications, Journalism or English
• 5+ years of experience with financial markets concepts, the investment industry and writing on diverse financial and wealth management topics for global audiences.
• 5+ years of experience in delivering marketing or advertising campaigns as well as creating and overseeing editorial and/or content strategy including editorial calendar management.
• Excellent time management and self-motivation with the ability to manage multiple complex projects to completion. Strong organizational skills and ability to meet tight deadlines.
• Exceptional written and verbal communication skills. Proven copy writing, editing, grammar and proofreading skills.
• Ability to translate complex topics into easily understood copy using multiple voices and styles.
• Good balance of strategic thinking as well as leadership and execution. Intellectually curious; willing to challenge the status quo.
• Familiarity and interest in using AI writing and research tools as part of content workflows to gain operating efficiencies and improve brand adherence while maintaining high standards.
• Experience with the nuances of multi-channel (print, web, email, social, video, audio) content.
• CMS experience and experience with Adobe dashboards.
• A fast learner and self-starter that can work independently and proactively. Agile and can switch gears based on project prioritization.
• Strong interpersonal, matrixed team relationship management skills.
• Personal commitment to accuracy, strong attention to detail and proactive risk management mindset. Experience in compliance-driven environment.

Nice To Haves

• Experience with writing for or marketing to ultra-high net worth audiences a plus.

Responsibilities

• Maintain Brand Consistency: Adhere to brand guidelines, tone, voice, and messaging architecture to ensure consistency across all content.
• Project Management: Navigate project management systems and collaborate with teams to meet deadlines and deliver high-quality content.
• Simplify Complex Topics: Translate complex financial concepts into engaging, accessible content for target audiences.
• Create and Refine Content: Pitch, assign, write, edit, and proofread content for various formats, including digital, video and print with accuracy and clarity.
• Copy writing: Work with our promotions lead to draft provocative copy for multiple channels including social media, newsletter, email, web and more.
• Research and Reference: Identify and cite credible sources for articles, white papers, and case studies. Develop relationships with private wealth advisors to deliver the most relevant content to clients and prospects.
• Review and Compliance: Manage editorial, subject matter, and regulatory reviews to ensure content meets the highest standards.
• Analysis and Measurement: Analyze historical learnings, campaign performance, and business needs to evaluate effectiveness and integrate learnings into editorial strategy. Report out on a regular basis.
• Market intelligence and competitive analysis: Conduct and distribute analysis on a regular basis to understand trends, gaps and optimize editorial strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees