Lead Visual Designer

Taskrabbit•San Francisco, CA

2d•$89,000 - $115,000•Hybrid

About The Position

Taskrabbit is seeking a Visual Designer to shape and elevate the company's visual identity across all touchpoints for Clients, Taskers, and Partners. This role will be responsible for the art direction of campaigns, translating the brand platform into compelling visual storytelling for marketing, product, and partner channels. The position involves setting the visual standard for the brand, directing photo and video productions, and building systems to support a growing creative team. The Visual Designer will collaborate with Creative, Brand, Social, PR, CRM, Growth, and regional/partner teams to ensure a consistent visual identity. This role is central to Taskrabbit's growth phase, defining the brand's look and feel and directing the visual narrative. The position operates on a hybrid schedule, requiring two days of in-office collaboration per week, and can be based in San Francisco or New York City.

Requirements

5+ years of experience in a creative marketing, brand design, or art direction role.
A portfolio demonstrating both strong design craft and art direction — including photo/video shoots led from concept through post-production, with proven campaign results.
Proven experience directing photo and video productions: briefing production teams, directing talent and crew on set, and guiding post-production.
Very comfortable using Adobe Creative Cloud and Figma.
Illustration and icon design skills.
Motion graphics or animation skills.
Strong understanding of type, visual hierarchy, and how to build and enforce a brand style guide across a growing team.
Strong verbal and written communication skills; able to sell a creative vision to leadership and give clear, actionable direction to collaborators.
Experience adapting design and visual assets for a global brand, including localization considerations across markets.
Strong organizational skills and attention to detail, with the ability to manage multiple concurrent productions and campaigns.
A track record of originating campaign concepts, not just executing briefs.
Passion for solving visual design problems and the ability to show multiple creative directions quickly.

Nice To Haves

Experience directing large-scale or high-budget brand campaigns, including OOH, CTV, and partner co-branded work (e.g., IKEA, Wayfair).
Experience building and scaling a visual design system or template library for a fast-growing team.
Familiarity with content performance metrics and using data to inform creative decisions.
Exposure to AI tools for creative development, production, and workflow efficiency.
Experience mentoring or managing junior designers or contractors.
Comfortable operating in a fast-paced, remote environment and managing time across multiple projects.
Bias toward action with a willingness to move fast, learn and iterate quickly.
Strong point of view, held loosely; pitches and sells in bold creative ideas with conviction, but adapts quickly based on stakeholder or data feedback rather than getting precious about a single direction.
Cross-functional flexibility and is comfortable moving between high-level brand strategy conversations and hands-on production work in the same day.

Responsibilities

Own Art Direction & Visual Identity: Set and evolve Taskrabbit's global visual identity, including brand guidelines and campaign design style guides, ensuring consistency across markets and channels.
Own art direction for high-budget, high-visibility brand campaigns end-to-end — from concept and mood boards through shoot and final delivery.
Lead photo and video shoots as art director: briefing production partners, directing on set, and guiding post-production to ensure output matches creative intent.
Apply "big picture" thinking to develop powerful, conceptual campaign ideas that drive brand awareness and customer engagement.
Build the Visual Design System and Manage a Cross-Channel Creative Engine: Translate brand strategy into a scalable visual design system including, templates, layout principles, and style guidance that other designers, contractors, and partners can execute against consistently.
Partner with cross-functional channel leads to create and adapt visual concepts for platform-specific formats (email, social, OOH, short- and long-form video, in-store signage, landing pages, etc.) while maintaining a unified look.
Work with product designers to ensure that marketing and product visuals are aligned and complement one another.
Design and produce assets directly for day-to-day channel needs (email, social, landing pages, in-store signage) in addition to directing larger productions.
Balance high-level art direction with hands-on execution — this role is expected to both design and direct, not delegate all production.
Propose and implement new design processes that create efficiency and consistency as the brand and team scale.
Maintain, update, and optimize Taskrabbit's asset library; audit assets across channels and plan refresh timelines.
Champion the Brand through Campaign and Production Leadership: Lead campaign-building discussions with multiple stakeholders, from peers to senior leaders, to align on visual concept and execution.
Generate original campaign and visual concepts rooted in cultural moments, category insights, or customer triggers.
Direct illustration, icon, motion, and photography work, ensuring every format meets a consistently high creative bar.
Scale Creative Team Output: Coach and onboard other team members on creative tools, systems, art direction principles, and process.
Lead design discussions and keep the team current on design trends, new tools, and best practices, inspiring the broader team with a strong point of view on visual craft.
Contribute to evolving AI-enabled creative workflows to increase speed and output without compromising quality.
Measurement and Optimization: Understand how visual designs perform against engagement, retention, and conversion goals, and use that insight to sharpen creative decisions.
Communicate and collaborate with stakeholders to set timelines, gather feedback, and move projects to completion.