Lead Visual Designer, Brand and Product

Step

3d•Remote

About The Position

About Step Step's mission is to improve the financial future of the next generation. Millions of people use our banking and borrowing products to manage, build, and grow their money. Now that we're part of Beast Industries – the company behind MrBeast – we're poised for a new phase of growth to deliver financial literacy and tools at massive scale. About the Role At Step, design is one of our biggest competitive advantages. We're looking for an experienced Visual Designer to define and evolve how Step looks and feels across every customer touchpoint. From our product and marketing campaigns to physical cards, merchandise, social media, and brand experiences, you'll own the visual identity that makes Step instantly recognizable. This role sits at the intersection of brand, product, and marketing. You'll work closely with Product Design, Marketing, Engineering, and Leadership to ensure every interaction with Step feels cohesive, intentional, and unmistakably ours. We're looking for someone who obsesses over typography, color, composition, illustration, motion, and craft. Someone who can zoom out to define the visual language for an entire company, then roll up their sleeves to design the details that bring it to life. In this role, you will: Own and evolve Step's visual identity across every customer touchpoint, ensuring a cohesive experience across product, marketing, brand, and physical experiences Design compelling creative for product launches, lifecycle marketing, social media posts, advertising, web, email, and other customer-facing experiences including mobile-first email templates and assets (graphics, photos, GIFs, modular blocks) Produce high-impact static and motion assets for paid channels (social, search, display, CTV), following platform best practices. Iterate based on performance data and partner with media buyers to evolve and expand on what's working Partner closely with Product Design to ensure our visual language is consistently expressed throughout the app and product ecosystem Define, document, and maintain our brand guidelines, ensuring they evolve alongside the company while remaining easy for teams to understand and use Build scalable visual systems that enable designers and marketers to create consistent work efficiently without sacrificing creativity Raise the quality bar across the organization through thoughtful critique, art direction, and mentorship Explore new visual directions, illustrations, motion, photography, and emerging creative trends that push the Step brand forward Help define how AI can accelerate creative exploration, production, and content creation while maintaining exceptional design quality Champion craftsmanship in every detail, from high-level creative direction down to the smallest production asset

Requirements

Significant experience designing visual identities, marketing campaigns, and digital experiences for consumer brands
Strong portfolio demonstrating exceptional visual craft across branding, marketing, digital products, and storytelling
Deep understanding of typography, layout, color, composition, illustration, photography, and motion
Experience building and documenting visual identity systems that scale across teams and channels
Strong understanding of how brand and product work together to create a cohesive customer experience
An exceptional eye for detail and an instinct for when something feels "almost right" versus truly polished
Comfortable moving fluidly between high-level creative direction and hands-on execution
Excellent communication skills with the ability to present ideas, explain creative rationale, and collaborate across disciplines.
Uses AI as a creative multiplier—able to rapidly explore concepts, accelerate production, and improve creative workflows without compromising quality or originality
Passionate about building brands people love and experiences people remember
Must have a portfolio featuring examples of visual identity, brand, marketing, and digital design work

Nice To Haves

Experience working on consumer fintech or other highly regulated consumer products
Experience designing physical products such as payment cards, packaging, merchandise, or environmental graphics
Experience with illustration, iconography, or motion design
Experience creating design systems or visual languages that span both product and brand
Experience art directing photography or video production
Experience building AI-assisted creative workflows or internal creative tooling

Responsibilities

Own and evolve Step's visual identity across every customer touchpoint, ensuring a cohesive experience across product, marketing, brand, and physical experiences
Design compelling creative for product launches, lifecycle marketing, social media posts, advertising, web, email, and other customer-facing experiences including mobile-first email templates and assets (graphics, photos, GIFs, modular blocks)
Produce high-impact static and motion assets for paid channels (social, search, display, CTV), following platform best practices. Iterate based on performance data and partner with media buyers to evolve and expand on what's working
Partner closely with Product Design to ensure our visual language is consistently expressed throughout the app and product ecosystem
Define, document, and maintain our brand guidelines, ensuring they evolve alongside the company while remaining easy for teams to understand and use
Build scalable visual systems that enable designers and marketers to create consistent work efficiently without sacrificing creativity
Raise the quality bar across the organization through thoughtful critique, art direction, and mentorship
Explore new visual directions, illustrations, motion, photography, and emerging creative trends that push the Step brand forward
Help define how AI can accelerate creative exploration, production, and content creation while maintaining exceptional design quality
Champion craftsmanship in every detail, from high-level creative direction down to the smallest production asset