Lead UX/UI Designer, Brand & Design Systems

Prosperity Life Group•Austin, TX

2d•Hybrid

About The Position

We're looking for a Lead UX/UI Designer, Brand & Design Systems who brings deep expertise across user experience, digital product design, brand identity, and design-system development. This highly visible role is responsible for leading the redesign of our web experience while evolving our visual brand system across both digital and print channels. You'll serve as both a strategic design leader and a hands-on practitioner—guiding experience strategy, defining scalable design standards, and creating the critical assets needed for a successful website rebuild. From information architecture and user journeys to visual brand guidelines, motion standards, and component libraries, you'll ensure every interaction reflects a cohesive, modern, and customer-centric experience.

Requirements

Significant experience in UX/UI design, brand identity development, and design systems
Strong portfolio demonstrating website redesigns, design systems, and brand guideline work
Experience creating information architecture, wireframes, prototypes, high-fidelity interfaces, and component libraries
Ability to create brand systems that scale across digital and print
Strong understanding of responsive design and accessibility best practices
Experience collaborating with developers and documenting design specifications
Excellent visual design skills including typography, layout, color, hierarchy, and composition
Ability to balance strategic thinking with hands-on execution
Experience leveraging AI tools to accelerate design workflows and implementation
Strong communication and stakeholder-management skills

Nice To Haves

Experience leading brand refreshes or visual identity transformations
Experience with large-scale website rebuilds or enterprise platforms
Experience in financial services, insurance, healthcare, professional services or regulated industries
Familiarity with design tokens and front-end implementation workflows
Experience with motion design tools and animation specifications
Print production knowledge including prepress, file setup, and vendor coordination

Responsibilities

Lead Website Experience Strategy & Design: Drive UX and UI design efforts for a comprehensive website redesign initiative. Define and refine site information architecture. Create user journeys, user flows, wireframes, prototypes, and interaction models. Design responsive page templates and key digital experiences. Translate business requirements, content strategies, and customer insights into intuitive experiences. Facilitate usability testing, design reviews, and iterative improvements. Partner with Product, Marketing, Engineering, Content, and Executive stakeholders.
Build & Govern the Digital Design System: Develop and maintain a scalable design system. Create and manage component libraries and reusable assets. Define typography, color systems, spacing, iconography, layouts and interaction patterns. Establish accessibility standards and usage documentation. Collaborate with developers to ensure implementation quality. Create governance processes for long-term adoption.
Evolve the Brand Identity & Visual Guidelines: Lead evolution of visual identity across digital and print. Develop guidelines for logo usage, typography, colors, imagery, illustration, layout and motion. Create brand application examples across websites, presentations, marketing materials and documents. Ensure consistency across audiences, channels and journeys.
Print & Cross-Channel Design: Create brochures, one-pagers, reports, event materials, signage and presentation templates. Establish print-ready layout systems and production specifications. Ensure consistency between digital, marketing and print collateral. Prepare vendor-ready files and production guidance.
Motion & Interaction Design: Define page transitions, microinteractions, hover states, focus states, loading states and animations. Create motion principles that reinforce usability and brand expression. Document standards for designers and developers.
Influence Design Strategy & Stakeholder Alignment: Lead stakeholder conversations and design decision making. Present concepts and recommendations to leadership. Champion customer-centered design practices.