Lead - Technical Representative

On • Atlanta, GA

19h • Hybrid

About The Position

As the Lead - Technical Representatives, you will drive the strategic growth and execution of On’s grassroots education and experiential initiatives across the region. Reporting to the Senior Lead - Technical Representatives on the Brand Experience team, you will empower a team of Representatives to deliver best-in-class service to key wholesale partners while fostering deep brand affinity within their communities. You will balance high-level project ownership with frontline coaching, ensuring On’s premium positioning is reflected in every training, trial opportunity, and retail interaction.

Requirements

• 6+ years of experience in technical representation, field marketing, retail management, or sales roles within a premium performance-oriented global brand or retailer
• A track record of building and maintaining influential relationships within the run specialty or outdoor retail industries across a diverse regional footprint
• Proficiency in leveraging CRM and project management tools such as Salesforce, Asana, or ThirdChannel to optimize workflow and track team productivity
• Demonstrated expertise in event production and experiential marketing with the ability to translate complex human physiology and product technology into engaging narratives
• Advanced communication and presentation skills, with the ability to capture and inspire diverse audiences ranging from store associates to executive buyers
• Possess a valid driver’s license and are willing to undergo a Motor Vehicle Record (MVR) check as part of the pre-employment process
• Willingness to travel up to 60% of the time; travel percentage will fluctuate based on business needs

Responsibilities

• Lead and scale a regional team of Technical Representatives, overseeing recruitment, onboarding, and the continuous development of team members to achieve high-performance outcomes
• Coach individual Representatives to enhance their technical expertise, relationship-building skills, and long-term career growth within the Brand Experience function
• Drive the execution of premium dealer training experiences, such as Oniversity and Key Account Summits, ensuring consistency and brand excellence across all regional activations
• Act as a strategic liaison for key national accounts, to provide specialized education and integrated marketing support
• Develop and leverage analytical tools within Salesforce, ThirdChannel, and Asana to track team performance, identify pipeline risks, and make data-informed strategic recommendations
• Collaborate cross-functionally with Sales, Marketing, Trade, and Operations teams to align grassroots efforts with broader seasonal campaigns and commercial goals
• Innovate new ways to engage retailers and consumers, challenging the status quo of traditional tech rep programs to deliver surprise and delight moments
• Manage complex regional projects and budgets, ensuring resources are optimized to maximize product trial opportunities and community engagement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 11-50 employees