Lead Strategist

Shift Paradigm

6h•$115,000 - $150,000•Remote

About The Position

Shift Paradigm is searching for a seasoned Lead Strategist to serve as a trusted consultant on their team devoted to one of the world’s most admired financial services brands. This role blends consulting instincts with hands-on channel knowledge to lead end-to-end strategic analysis, diagnose performance gaps, map multi-touch journeys, and guide creative recommendations. The Lead Strategist will collaborate across data, creative, and operations teams to deliver post-campaign reporting and build business-led narratives with compelling data visualizations and actionable audience insights. This is a strategic consultant role, not a technical engineer or sales role. The organization is remote, but this role must work on US east coast hours.

Requirements

10+ years of experience in omnichannel or lifecycle marketing strategy, with meaningful time spent working on email marketing for or with major consumer brands.
Proven expert leveraging data to drive business decisions.
Deeply passionate marketer who can effortlessly shift from the strategic altitude of multi-year, omni-channel test-and-learn roadmaps down to the granular mechanics of a specific journey stage, channel brief, or immediate optimization.
Curious, always-learning practitioner of AI tools to aid thinking, output and efficiency.
Strong critical thinking and analytical skill paired with a creative spark.
Comfortable abstracting insights from large data sets and using dashboards (Tableau, AWS) to make engaging, customer-first content recommendations.
Expert in Excel/Google Suite.
Advanced knowledge of email and digital marketing metrics.
Highly detail-oriented, organized self-starter with strong problem-solving skills.
Executive presence with excellent written and oral communication, time management, and client deliverable development skills.
Financial services experience is a huge plus.
Current US or Canada work authorization.

Nice To Haves

Familiarity with ESPs (SFMC, Adobe) preferred but not required.

Responsibilities

Serve as a trusted strategic advisor to clients, operating as a thought partner to build long-term relationships and identify growth opportunities.
Lead client-facing workshops, strategy presentations, and workshops sessions, aligning design and copywriting partners to execute the vision.
Develop quantifiable content strategies, test and learn and measurement methodologies to demonstrate marketing ROI against client business objectives.
Leverage dashboards and raw data in collaboration with data engineers to interpret complex datasets, generating clear and error-free insights.
Create and own intelligent and beautiful client-facing decks, utilizing expertise in storytelling with data and presentation design to clearly communicate narrative.
Be a subject matter expert on email marketing trends and best practices.
Share best practices with clients and colleagues.