Lead, Sponsorships Strategy

Humana

11h • Hybrid

About The Position

The Lead, Sponsorship Strategy role is responsible for developing and activating strategic sponsorships and partnerships that advance brand relevance, audience engagement, and business performance. This role partners closely with internal stakeholders and external partners to translate enterprise priorities into integrated, results‑driven sponsorship programs that span planning, execution, and optimization. Humana is a $100+ billion, Fortune 50 healthcare company committed to improving the health and well‑being of millions of members. As part of the Sponsorship & Experiential Strategy team, this role plays a critical role in shaping how Humana shows up through high‑impact sponsorships and experiential platforms that support both brand and growth objectives. Reporting to the Director of Sponsorship & Experiential Strategy, the Lead, Sponsorship Strategy owns the day‑to‑day strategy and execution of assigned sponsorships and partnerships. This includes setting activation strategies, managing cross‑functional collaboration, guiding agency and partner relationships, and ensuring programs deliver measurable outcomes aligned to brand and business goals. This role is ideal for a senior individual contributor who combines strategic thinking with hands‑on leadership and thrives in a fast‑paced, highly collaborative environment.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 6+ years of progressive experience in sponsorship marketing, partnership marketing, experiential marketing, or integrated brand marketing, with a demonstrated increase in scope and complexity.
• Proven experience leading the strategy and execution of multi‑channel sponsorships or partnerships from concept through activation, measurement, and optimization.
• Demonstrated ability to manage multiple concurrent sponsorship programs, including ownership of timelines, budgets, deliverables, and partner obligations.
• Experience working cross‑functionally with marketing, media, analytics, legal/compliance, and operations teams to deliver integrated programs.
• Track record of influencing decision‑making and driving alignment among senior stakeholders without direct authority.
• Strong written and verbal communication skills, with the ability to clearly articulate strategy, provide actionable recommendations, and present performance insights.

Nice To Haves

• Experience working in regulated industries or large, matrixed organizations.
• Familiarity with sponsorship measurement approaches, including brand lift, engagement, and ROI frameworks.
• Experience managing agencies and external partners.
• Passion for sports, culture, live experiences, and brand storytelling.

Responsibilities

• Lead the development and execution of enterprise‑level sponsorship strategies aligned to brand objectives and audience priorities.
• Identify, evaluate, and advance high‑impact sponsorship and partnership opportunities informed by cultural insights and market trends.
• Define and oversee integrated activation strategies that embed sponsorships within broader marketing campaigns and brand platforms.
• Serve as the primary cross‑functional liaison, aligning Brand, Media, Analytics, Legal/Compliance, Operations, and agency partners.
• Own day‑to‑day program management, including timelines, budgets, deliverables, and partner commitments.
• Drive cross‑functional alignment and resolve risks or gaps through proactive communication and solution‑oriented leadership.
• Partner with analytics teams to establish success metrics, track performance, and assess program effectiveness.
• Synthesize insights and post‑program learnings to inform optimization and future investment decisions.
• Support the Director in evaluating new partnership models, sponsorship opportunities, and strategic activation ideas.
• Act as a trusted sponsorship subject‑matter expert, influencing stakeholders and contributing to best practices across the organization.

Benefits

• medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees